Mass Effect 3 Facebook Tie-In More Marketing Than Game

We’ve been hearing about Mass Effect 3‘s cross-media Galaxy at War game for a while now, which will reward players for doing other crap (like playing multiplayer co-op and downloading the hinted at but unannounced Mass Effect 3 mobile game) toward getting the best Mass Effect 3 ending. Now Electronic Arts has rolled out a Facebook tie-in as well, but it doesn’t seem to be part of the greater Galaxy at War experience.

Called Mission Command, the Facebook game isn’t so much a game as it is a clever bit of viral marketing. When you log in, the game poses you a “mission” in which you have two choices. Mission 2, the one I just participated in, gave you the option of either flirting with or rejecting Liara T’soni. You make your decision (apparently macking on Liara is the Paragon choice, although Tali would disagree with that assessment if it were my character she were talking about) and then type in your best line for how you’d either pick up or let down Liara. All those bits of textual ridiculousness go into the comments on the mission, then BioWare and/or EA pick one. The winner gets a couple of tokens for virtual items for Xbox 360, including Avatar clothes and in-game junk. You can also share your answers on your Facebook wall.

The more you play, the better your supposed chances of winning, with an Xbox 360 and a collector’s edition of the game among the potential prizes. You can also “recruit” your friends into Mission Command, and if the game picks up enough players, everybody will get a toy Normandy avatar item for their Xbox Live avatars.

We’re still waiting to see how BioWare intends to integrate the larger battle against the Reapers into The Entire Internet, and even though I spent a mere two minutes with Mission Command, I wasn’t too impressed. Here’s hoping Galaxy at War stuff gets more interesting. Anyway, you can check it out here.

Via MTV Multiplayer.

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