Microsoft and Sony Spin the GTA 360 to PS3 Ratio
Okay, so if GameStop is any indication of how the rest of the retailers in the U.S. sold Grand Theft Auto IV, Microsoft saw its system cash in on 64% of sales for Rockstar’s game, while Sony only got 36% of the love in the game’s first week. But, as the numbers show, the PlayStation 3 actually had the better performance when you compare the number of systems that have been sold. (Thanks to Level Up for doing all the math so I didn’t have to.)
After reaching out to both Microsoft and Sony, Level Up got two very different takes, as you’d expect.
Microft’s Aaron Greenberg (the same one that ripped the PS3 recently) had this to say:
I think many people have been surprised to see how well GTA IV is selling on Xbox 360 given the history of the franchise. These sales results add GTA IV to a long list of franchises that have switched over from Playstation to find a new home on Xbox 360 similar to what happened last year with titles like Madden and Guitar Hero. As you have covered on Level Up in the past, the majority of third party franchises are being developed first on our platform so they end up playing best on Xbox 360 and when you combine that with Xbox Live, we expect this trend to continue as more multiplatform releases hit the market. With that said, it is fantastic to hear that we beat PS3 two to one on Grand Theft Auto sales from a major retailer like GameStop.
Sony marketing VP Peter Dille offered this take:
GameStop probably does a little bit better with the early adopter crowd. There’s a larger installed base right now on Xbox 360 than on PS3. So it’s not surprising that there’s going to be more selling on Xbox 360 than PS3. Having said that, we’re really excited about the ratio. If I had an installed base advantage of 3-1, I wouldn’t be crowing too much about a 60-40 sales advantage. We think it’s not as high as what GameStop’s telling you, if you look at [the full picture on] the national level. They’re outselling us, but not by that same margin, and it’s because of their installed base lead. With an installed base lead that’s close to 3-1, if you’re bragging about a 60-40 software split, it’s clear evidence that the Playstation 3 consumer is overindexing on GTA IV, and the Playstation brand loyalty that we’ve been talking about is bearing itself out in the marketplace as we speak.
Dille’s right, as the numbers proved, but does anyone else find it funny that for once Sony is actually using its smaller install base as an argument in their favor?
via Level Up