Microsoft Offering Xbox 360 Owners $75 For Xbox One Upgrades

Microsoft is offering some (but not all) Xbox 360 owners an exclusive promotional code in exchange for an upgrade to the Xbox One.

This deal was revealed today via a NeoGAF forum posting that shared screen grabs of a promotional message being displayed to select Xbox 360 owners after turning on their consoles. The message reads:

“As our way of saying thanks we’re giving YOU, one of our very best customers, an exclusive Xbox promotional code with the purchase of any Xbox One or Xbox One bundle from Microsoft Store or your local retailer.”

The fine print of the promotion, in turn states that the offer can only be used be by the Xbox Live account receiving the message and that it the Xbox One purchased be new and activated prior to July 31st to receive the promotional code. It’s not clear, at the moment, how Microsoft is selecting who receives this offer and if it’s effected by any regional restrictions. The original poster of the images was Canadian, so it would at least seem to be taking place there.

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4 Comments on Microsoft Offering Xbox 360 Owners $75 For Xbox One Upgrades

1

On July 8, 2014 at 9:21 am

Oh that’s cool. Sony gave me $10 of credit for their store because I was a loyal customer. I got a game and some dlc with it :)

Tom

On July 8, 2014 at 2:42 pm

Oh dear god, how dare Microsoft actually reward some loyal customers with a $75 gift code?!?! How desperate are they?!?!

Seriously, I get that you guys are a PC-centric site, but the constant s**tting on MS/Xbox is really getting old. It seems like you all haven’t even cared to listen to the changes they’ve made or even consider re-thinking your opinion of the XBone. Your fanboy is showing, GameFront

Scott

On July 8, 2014 at 5:36 pm

People might not want to accept it, but this IS desperate, Microsoft realizes that not enough people are buying and using Xbox Ones for it to be profitable enough for them. So their plan is to try and bait people into buying the new console so that they can make a bigger profit on the whole. Now tell me, how does that not reek of desperation? They are disguising their attempts to get more money behind a facade of thanking “loyal” customers.

Ron Whitaker

On July 9, 2014 at 5:43 am

One other thing to keep in mind is that there was a Nielson study released right after E3 that showed that something like 31% of PS4 owners never owned a PS3, only a Wii or a 360. That means Microsoft’s ‘loyal’ customers were moving to their competitors. Those are the people this is targeting: the folks who haven’t moved to next-gen, and who Microsoft can’t afford to lose.

You can call it desperate; you can call it a ‘reward,’ but the fact of the matter is that it’s a pure business decision. MS can’t afford to keep losing its core customers to Sony. The price cut (and dropping Kinect) helped, but it still didn’t catch them up. MS watched Sony play from behind in the last generation, and they don’t want to be the one in that position this time around.

It’ll be interesting to see if this moves the needle.