Microsoft Pledges 1 Mil. In Hardware And Money To Right To Play
Charity organization Right to play seeks to improve the lives of significantly impoverished youth by providing access to sports and other games related activities. Or as they put it, “To improve the lives of children in some of the most disadvantaged areas of the world by using the power of sport and play for development, health and peace.” It’s a great cause, in other words, and Microsoft has just pledged a donation equivalent to one million dollars to help. The donation comes in the form of a partnership in which Microsoft is contributing money, hardware and games as part of a package aimed at disadvantaged kids in more than 20 countries.
Not that I enjoy playing corporate cheerleader, but Microsoft’s contribution to Right to Play is in keeping with the company’s longstanding commitment to actually putting real money behind things that improve world problems. (A legacy that somehow remains kind of obscure, best exemplified by this image. Warning: profanity). Which is to say, good show, people, good show. In addition to the material and financial support to Right to Play, Microsoft is also planning several related fundraising activities, among them the incorporation of Right To Play into the pan-European summer sports campaign happening this year on XBLA, and inclusion in the Kinect Sports: Season Two Basketball DLC.
Naturally, this isn’t the first time gamers (or the people who make games, anyway) have stepped up. The Child’s Play Charity, which seeks to provide fun and comfort to sick kids, has long been a community favorite. A group pushing for a new Mass Effect 3 ending having raised an impressive $72,000 in just over one week.
The full Right to Play press release is available on the next page.