Microsoft Releases a Vague Statement Regarding HD DVD
With the annihilation of HD DVD essentially complete, Microsoft has seen it fit to release a statement regarding the format. Measures had recently been taken to help sustain the dying format (or perhaps in anticipation of the inevitable) such as lowering the price of the Xbox 360 HD DVD add-on, but it was all for naught.
We do not believe the recent reports about HD DVD will have any material impact on the Xbox 360 platform or our position in the marketplace. As we’ve long stated, we believe it is games that sell consoles and Xbox 360 continues to have the largest next-gen games library with the most exclusives and best selling games in the industry. We will wait until we hear from Toshiba before announcing any specific plans around the Xbox 360 HD DVD player. HD DVD is one of the several ways we offer a high definition experience to consumers and we will continue to give consumers the choice to enjoy digital distribution of high definition movies and TV shows directly to their living room along with playback of the DVD movies they already own.
I agree with their assessment that the death of HD DVD doesn’t actually make any sort of impact on the Xbox 360; after all, their only connection was a mere add-on peripheral. Microsoft remains fairly well poised to deliver HD content with the Xbox Live Video Marketplace, but Blu-ray is undeniably the big dog in town now, so it seems like a new add-on for the 360 is just a matter of time.