Microsoft to Apple: You Can’t Trademark ‘App Store’

Microsoft has filed a challenge to Apple’s 2008 trademark on the term “App Store,” claiming it’s too generic to be a term the iPhone creator can own.

The filing against the trademark application from Microsoft even quotes Steve Jobs in its attempt to show that the words “app” and “store” are nonspecific and don’t refer to a single company’s marketplace. According to the filing, Jobs said, “Amazon, Verizon¬†and Vodafone have all announced that they are creating their own app stores for Android.”

Whoops.

We saw an explosion of apps and app-related digital storefronts at CES 2011, when tech companies showed that everything from TVs to cars to refrigerators could soon be using apps, and they’ll get them from lots of different portals. For Microsoft’s part, it’s trying to play up the fact that Windows Phone 7 is adding “100 apps every day,” according to CEO Steve Ballmer’s keynote at CES last week. Most of the iPhone’s strength in the market has been because of its wide array of available apps — taking down the name App Store could put a kink in the business models of, oh, just about every other tech company.

Via Yahoo! News.

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