Microsoft Waves Goodbye to Allard and Bach
“Chief Entertainment Officer” J Allard is the creative force behind all things Xbox and Zune. According to the press release, Allard will remain in touch as an advisor to Microsoft CEO Steve Ballmer.
“J has brought a game-changing creative magic to Microsoft for years, from Windows to Xbox, from Zune to KIN,” Ballmer said. “He was one of the key drivers in our early work on the Web, and we’re absolutely delighted that J’s role with the company will evolve in a way that lets all of Microsoft benefit from his business insight, technical depth and keen eye for consumer experience.”
Robert J. Bach, the president of Microsoft’s Entertainment and Devices Division is retiring after 22 years. Microsoft’s “Chief Xbox Officer” was responsible for Xbox and Games for Windows as well as the Microsoft TV platform, and consumer hardware and software products.
“At Microsoft, I’ve been so fortunate to spend more than two decades of my life working with incredible people and doing amazing things like launching Office, Xbox and Xbox Live, the Halo franchise, Windows Phones, Zune and more,” Bach said.
Bach has been instrumental in setting up “Project Natal” for launch this Fall.