Posted on June 12, 2008,

Microsoft’s Spin on the NPD: GTA Sells Better on 360; More Third Party Dollars Generated

While I’m always interested in seeing each month’s NPD results, what I perhaps like even more is getting to see each hardware manufacturer’s spin on the numbers. Although, really, Nintendo doesn’t need any spin with numbers like these.

Microsoft’s spin on the May numbers hones in on the number of copies GTA IV sold on Xbox 360 versus “the other platform’s version” (Why can’t they just say PlayStation 3? It’s said a number of times throughout the rest of the release) and how much money the system is generating for third party publishers.

Higher Metacritic scores and the Nielsen report that 10-26 year olds play more on 360 than either the Wii or PS3 are also featured the Microsoft press release, so there’s actually quite a bit more variety than they had last month.

Oh, and they might mention that record-breaking attach rate. Again.

Hit the break for the full spin.

“Grand Theft Auto IV” continues blistering pace on Xbox 360 platform, beating the other platform version by 2:1

  • With 871,000 total unit sales in May, “Grand Theft Auto IV” on Xbox 360 outsold the other platform’s version 2:1. (May NPD data)

Xbox 360 generates more dollars at retail for third party publishers

  • With $110 million in third party game sales in May, Xbox 360 continues to move more third party games than any other console.  Lifetime-to-date Xbox 360 has generated $3.9 billion dollars at retail for third party publishers, or 59% of the total in this generation. (May NPD data)
  • 21 of the 25 top selling third party franchise titles with releases this generation, like “Grand Theft Auto IV,” sell best on Xbox 360. Eighteen of those franchises were previous best-sellers, and two were exclusives, on the PlayStation 2. (May NPD data)
  • Only Xbox 360 is providing an improved software attach rate for third party games generation-over-generation.  Xbox 360 continues to lead the industry with a record-breaking software attach rate of 7.7. (May NPD data)

Xbox 360 games outsell, outplay the competition

  • Xbox 360 games rank higher than the competition with 12 games with a Metacritic score of 90 or higher, more than PS3 and Wii combined.
  • Top-ranking games helped drive sales of 187,000 consoles in May contributing a global install base of more than 19 million. (May NPD data and Microsoft internal data)
  • Game sales contributed to $214 million in total consumer spending on the Xbox 360 platform in May. Lifetime-to-date spending on Xbox 360 tops $9.9 billion, or 51% of share. (May NPD data)

Among 10-26 year olds, Xbox 360 gets more playing time than the Wii and PS3

  • As reported in Nielsen’s Consumer Insight newsletter, a summary of Nielsen Games GamePlay Metrics service (which electronically tracks console usage) from April 2007 to February 2008 shows that among 10-26 year olds, Xbox 360 gets on average over twice the game play as the Wii with younger gamers, likely due to a record software attach and a blockbuster games library.  The Xbox 360 gets roughly 75 hours of use per month.  Wii users spent just 35 hours per month gaming during the same time period.
  • Xbox 360 gamers in this age range also play more than their counterparts on PS3, who spend about 53 hours per month gaming.

Xbox 360: E3 bound

  • Last month we showcased an all-star lineup of games including “Gears of War 2,” “Fable 2,” “Banjo and Kazooie: Nuts and Bolts,” “Viva Piñata 2,” and “Too Human.”  We still have quite a few aces left up our sleeve; see you at E3 next month!

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3 Comments on Microsoft’s Spin on the NPD: GTA Sells Better on 360; More Third Party Dollars Generated


On June 13, 2008 at 4:16 am

LOL and once again they conveniently forget to mention the highly relevant fact that GTA4 is selling better on the 360 because they have an install base over twice the size of the PS3′s in the US due to their releasing a year earlier :lol:

In respect to their install bases the PS3 version is actually selling better AND according to NPD the PS3 actually has a better attach rate than the 360 did at the same point after launch :lol:

Norbit's Bro

On June 13, 2008 at 9:49 am

Thats dumb obv more people bought it they released it a year earlier ps3 has just begun and 360 is finishing just watch in 2009 that piece of crap will over heat all around the world and will just be used as a radiator with 3 red lights.


On June 13, 2008 at 5:26 pm

Norbit attacks again! Woohooooo.