Minecraft’s Notch Tackles the Ice Bucket Challenge

Minecraft creator Markus “Notch” Persson has taken the Ice Bucket Challenge and nominated a few other notables from the game industry in the process.

Perrson shared his participation in the popular pay-it-forward charity event in a video posted to his personal YouTube channel on Sunday August 17th. The Ice Bucket Challenge, for the uninitiated, is a currently trendy charity activity where-in participants record themselves dumping buckets of ice water over their heads and then nominate others to the do the same. A common stipulation of the challenge is that if the challenge isn’t completed within a day, the nominee has to donate 100 dollars to a charity working toward the end of ALS (Amyotrophic lateral sclerosis).

Persson’s video, in turn, followed the famed game maker as he quickly doused himself in ice cold water. He used the video’s description to nominate Cliff Bleszinski, Activision CEO Bobby Kotick and Xbox boss Phil Spencer. Persson himself was nominated by SpaceX CEO Elon Musk.

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2 Comments on Minecraft’s Notch Tackles the Ice Bucket Challenge


On August 18, 2014 at 12:56 am

The main problem with folks like this joining in this sort of thing is that they are hijacking a charitable good idea for their own benefit. Sure if I do it and nominate two friends then the 100$ will probably be a sting in their pocket but they may choose to do it.

However in all the times of the latest famous folks doing the ice bucket not once have I heard “I’m commander Sheperd and this is the ice bucket challenge, oh I am also donating 1000$ to my local ALS charity”

These are individuals who have earnings up there near the top 1% and yet they are seen to donate nothing in this challenge. For them it is simply a publicity stunt used to highlight what a cool hipster guy/gal they are so their profile is kept clean and customers keep buying their products. That is a ty way to abuse charitable campaigns.


On August 18, 2014 at 9:39 am

At the same time, there is nothing that says they haven’t donated. To me, a donation isn’t supposed to be for fame/publicity/a good reputation/etc, and should in no way result in your benefit. A true donation should be anonymous, and if it so happens that you are caught or recognised for it, ok, but at least you did something from your heart. Following this idea, who knows how many such celebs who have taken up the challenge and donated as well. The point of doing something like this is not to announce “Oh yeah, look at how generous I am,” but rather to bring awareness to the charity.