MTV to Spend over $500 million in Video Games
Man, you know when video games are on MTV’s radar, they have come a long, long way since Atari. And considering their investment, they are putting a lot of stock in their abilities to seize their talons into this end of pop culture.
“As we take our brands narrow and deep to serve our targeted, niche audiences, we’re putting well over $500 million behind building our games business across all of the brands in our portfolio,” Judy McGrath, MTV Chairman and Chief Executive, told Reuters. “I’d like to see more game applications on some of our current big brands across the music group.”
MTV infused video games raise a big question mark for many, including analysts who believe that they might not have the capability to produce video games from within their own studios.
“Media companies are crazy trying to bring video-game development in house,” Michael Pachter, Wedbush Morgan analyst, said in the Reuters article. “They act like anyone can do this. The fact is not everyone can.”
Really, who can forget the millions of copies of E.T., which was produced by Warner Communications, that now are scattered throughout various New Mexico landfills? Just because MTV has the money to pay for a big game studio doesn’t quite mean they will be able to build one themselves.
Will games like the upcoming Rock Band be the same after we have to endure ads and other intrusive commercial drivel? We’ll have to see exactly what kind of fodder MTV will produce.