Posted on September 26, 2007,

MTV's Video Game Investment Is Paying off

mtv-networks.JPGWhere at first it was “I want my MTV,” now it’s “MTV wants you.” By the way, you are a gamer, in this case.

We’ve posted before about MTV Networks investing a huge amount into video games, $500 million to be precise, and it looks like the investment has been paying off. The Hollywood Reporter interviewed Mike Salmi, owner of Atom Entertainment, which was purchased last August by MTV Networks for a surprising $200 million.

But just how big is the gaming section of the network getting?

The Reporter asked Salmi that very same question, to which he replied, “We don’t break it out. What I can tell you is that for June, across all of our online gaming properties, we had 42 million unique visitors. That rose to 45 million in July. And if you look now at all of our 200-plus Web sites, 50% of the people visiting those Web sites are playing games. I think that says it all right there.”

Looks like the motivation MTV has pushed toward gaming is working. Hopefully they won’t do to video games what they did to music, no offense to all of you MTV fans out there, of course.

via The Hollywood Reporter

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