Namco Bandai VP Says Games Cost Too Much

namcoNamco Bandai Partners VP Olivier Comte thinks games cost too much. So what does he propose?

“With the cost of development and the retail margins, $40 is a fair price [to us], but for the consumer it is too much,” Comte told MCV at a company event in Barcelona. “A good price of a game should be around $20 – but for this price we can’t make a ten to 15-hour adventure. So for $20 we should offer consumers four to five hours of gameplay, then after that we can make additional money with DLC.”

This sounds extremely similar to Valve’s plan for the Half-Life 2 sequel episodes, although Valve wanted to ship shorter games just so they would be able to come out with new titles more often.

“We need to discuss with first parties about the huge difficulties behind the current retail system,” Comte added. Head over to MCV for the rest of Comte’s comments.

Let me add a personal message to Mr. Comte right here: Stop acting like this thing you propose doesn’t already exist on Xbox Live and the Playstation Network and Steam. Look at the new Sam and Max Games or the Penny Arcade games or the Watchman game, all of which were released episodically at a low price point. That’s the basic idea you’re looking for, Mr. Comte. Now you can take that idea and play with it until you come up with a version that best suits your company. Bam.

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