Posted on October 29, 2008,

Need for Speed: Undercover Hosts Debut for New Nissan 370Z

Gaming Today

The first place to test drive the 2009 Nissan 370Z won’t be at your local Nissan dealership. It won’t be at the Los Angeles Auto Show next month. It’ll be on the game console of your choice on November 18 when Need for Speed: Undercover is released. Nissan and EA have teamed up to provide Undercover gamers with the world premiere of the new car, which will be finding its way to dealerships in early 2009.

It’s boldly claimed in the press release that “[t]his marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car.” We’ve seen similar reveals before, though — specifically with Gran Turismo 5 Prologue. The GTbyCitroen and the Nissan Skyline GT-R were both available to drive in-game before you could find them at dealerships.

Keen on finding out exactly how they could make such a claim, we contacted EA and a spokesperson told us, “This is the first time that a car has been exclusively revealed in-game before it has been shown in real-life.” The 370Z won’t be publicly shown until November 19, a whole one day after Undercover is released in North America.

Still, the fact that Nissan decided to even do this suggests that they’re actually getting something out of deals like this. Clearly, Polyphony Digital and Gran Turismo creator Kazunori Yamauchi aren’t the only ones forging close relationships with car manufacturers. Don’t be surprised if we continue to see more deals like this in the future.

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