New Retailer To Share Used Game Profits With Developers

A newly launched video game retail site has announced a business plan that sounds a lot like a declaration of war. Simultaneously seeming an attempt to beat back the constant rumors of used-game proof next gen consoles and also a shot across the bow to their competitors, EKGaming will buck the entire way the retail gaming world runs by – no joke – paying 10% of all used games sold back to the publisher. And not only that, in addition to what must surely come as a total sellout to elder retailers like GameStop, they plan to stick the knife in further by undercutting the competition to the tune of 20 to 30%.

The idea behind the kickbacks to developers is to reach accord with them before they make it impossible for the used game market to thrive. The store argues that DLC unlocks and DRM hurt gamers who “just want to do what they have done since the dawn of the gaming industry some 35 plus years ago; that is buying, selling, trading and collecting physical game media in the form of cartridges, floppy disks and more recently game disks.” By offering a cut of used profits, they hope to create a “circle of life” between retailers and developers and perhaps cool off the increasingly hot war over used games.

EKGaming CEO Mike Kennedy also argues the switch could be good for the industry as a whole. “Publishers are spending record amounts of cash on new game development. This increase in dev costs is steering them in directions that don’t necessarily jive with gamers, causing them to take less risks on new and potentially exciting IP’s or game mechanics and sticking with tried and true properties that are more of a guarantee.” Why yes, ideas like ‘Online Universes‘ do suck, thank you! “We want to share our used game revenue with them so they can continue investing in new gaming experiences without worrying about the negative effects used games could be having on their operation(s).”

You know what? Word. This is a good idea.

Via Eurogamer

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6 Comments on New Retailer To Share Used Game Profits With Developers


On April 24, 2012 at 5:52 pm

You know? I never really liked Gamestop anyway, this is pretty awesome

Mr Glassback

On April 24, 2012 at 7:16 pm

I don’t think any of the games companies want a second hand market whatsoever, regardless of any percentage of profits. Otherwise why would the big gaming companies have not tried any trade in scheme themselves?
I would happily trade in a game to EA or Activision directly for money off my next purchase with them. This way they reap the original profit, the profit from the sale of the used game I traded with them and a guarantee that the credit I received from them will be spent on one of their future releases.
Instead all they have done is piss and moan about it and spat their dummy out.
Also what about the rumours of the next gen consoles being unable to play used games?
Does this company know something we don’t?


On April 24, 2012 at 11:55 pm

This would be great if it works out! Finally some competition for Gamestop..perhaps they’ll jump on board this idea too and we’ll have some good ol’fashioned retailer wars again!

Ross Lincoln

On April 25, 2012 at 8:34 am

Mr Glassback, I meant to include relevant links, but here’s a couple:


On April 25, 2012 at 3:46 pm

Yes, yes!! More physical media life cycle, delay the cloud-gaming-platforms that’ll doom us all!!! Heretics.

Mr Glassback

On April 26, 2012 at 5:47 am

Thanks for the links Ross.
The move to PC gaming is a daunting one because of cost. Although it isn’t as expensive as I first thought, I would still need a long while to save for the upgrades ( I am on disability, hence the Glassback) and as I know nothing of PC internals, buying second hand might be a bad idea.
I know its something that needs to be done though, because I am just about getting priced out of console gaming and it’s not going to get any better.
Any tips for PC gaming for beginners would be much appreciated. Ta