New Retailer To Share Used Game Profits With Developers
A newly launched video game retail site has announced a business plan that sounds a lot like a declaration of war. Simultaneously seeming an attempt to beat back the constant rumors of used-game proof next gen consoles and also a shot across the bow to their competitors, EKGaming will buck the entire way the retail gaming world runs by – no joke – paying 10% of all used games sold back to the publisher. And not only that, in addition to what must surely come as a total sellout to elder retailers like GameStop, they plan to stick the knife in further by undercutting the competition to the tune of 20 to 30%.
The idea behind the kickbacks to developers is to reach accord with them before they make it impossible for the used game market to thrive. The store argues that DLC unlocks and DRM hurt gamers who “just want to do what they have done since the dawn of the gaming industry some 35 plus years ago; that is buying, selling, trading and collecting physical game media in the form of cartridges, floppy disks and more recently game disks.” By offering a cut of used profits, they hope to create a “circle of life” between retailers and developers and perhaps cool off the increasingly hot war over used games.
EKGaming CEO Mike Kennedy also argues the switch could be good for the industry as a whole. “Publishers are spending record amounts of cash on new game development. This increase in dev costs is steering them in directions that don’t necessarily jive with gamers, causing them to take less risks on new and potentially exciting IP’s or game mechanics and sticking with tried and true properties that are more of a guarantee.” Why yes, ideas like ‘Online Universes‘ do suck, thank you! “We want to share our used game revenue with them so they can continue investing in new gaming experiences without worrying about the negative effects used games could be having on their operation(s).”
You know what? Word. This is a good idea.