New Xbox Experience Marks "A New Dawn in Home Entertainment"
Hyperbole comes in all sorts of different forms, but Microsoft’s new push going out today strikes me as downright silly. A press released entitled “A New Dawn in Home Entertainment for Everyone Begins Nov. 19″ was sent out today containing the objectionable comparison between the release of the New Xbox Experience tomorrow and the release of the color TV in 1954.
With the expectation of reaching 25 million consoles sold worldwide by the end of the month, Microsoft is trying to make a push into the realm of social networking. Microsoft’s Interactive Entertainment Business VP Shane Kim explained to Forbes that the release of the NXE is “a big part of [Live's] transformation from a multiplayer matchmaking service to a social and entertainment network.” Microsoft plans on “investing more in social networking capabilities” that will allow them to “tap into is the growth of social networking and the disruption in the media industry,” according to Kim.
But are Avatars, Xbox Live parties, and Netflix streaming capabilities enough to turn the Xbox 360 into a social networking entertainment box that the whole family can gather around? Microsoft will be trying to appease a lot of demographics with a lot of different initiatives. It’ll be difficult to win on every front and not deliver a subpar performance to some of those groups, but if there’s a company with enough money to pull something like this off, it’s Microsoft.