NEWSFLASH: Xbox 360 Faceplates Were a Dumb Idea

Back in the day, I had a Prey Xbox 360 faceplate I got for free from somewhere. I stuck it on there one day, and then I took it back off and forgot I had it for a while. Then, after this happened, I got really drunk and somehow discovered my old faceplate, which I then snapped in half. I also set it on fire, because it deserved to die and I would not rely simply on the hope that it would burn in hell.

In the new issue of Official Xbox Magazine, they’ve got a sort of retrospective on the 360′s fifth year of life. Naturally, the topic of those dumb faceplates arose in the interviews-with-important-people section of the feature. Microsoft marketing guy Albert Penello had this to say about them:

We don’t ever create an accessory with the intent of having it fail. The idea wasn’t bad… people used to put faceplates on their cell phones. Rewind five years, faceplates were what everybody wanted to do.

Turned out nobody bought it. So [we stopped] making them. We killed that one pretty quickly.

I hope their deaths were more peaceful and humane than my method.

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