NFL Lockout Could Significantly Impact Madden Sales
Madden NFL 12 is coming, no matter what. A new Madden will be in stores this August, as has happened every August for all of recorded history. But if the lockout continues and actually prevents part or all of the 2011 NFL season from being played, it could really hurt sales numbers on one of EA’s most dependably successful franchises.
Michael Pachter, our industry’s Nostradamus, tells The Hollywood Reporter this:
My guess is that a complete cancellation of the NFL season would cost Madden around 50 percent of sales, and a delay of the season would be far less impactful. If the season is only delayed a week or two and fans aren’t alienated, there would be only a very small impact; if delayed through Thanksgiving (when the holiday selling season begins in earnest), the impact would be far greater.
Now you have to wonder how long it’s going to take EA to try to get in on the NFL’s real-life owners-players dispute in an attempt to protect their cash cow.