Nintendo 3DS Sales Numbers Update for April 1

Back in January, Nintendo said they’d be shipping 4 million 3DS units to stores before the end of March, with 1.5 million going to Japan and 2.5 million going everywhere else. The [stated] implication there is that they expected to sell all those pretty quickly in order to create a fevered demand for the device through consumers panicked about not being able to find them in stores.

It hasn’t worked out that way so far, but it’d be incorrect to say sales numbers have been anything but excellent. Since launch on February 26 in Japan, just under 800,000 units have been sold, with half those sales coming on launch day. While the launch was excellent, with the initial shipment all being purchased quickly, sales haven’t been holding up. For the week ending March 27, the 3DS sold about 50,700 units in Japan, or about 300 fewer than the PSP sold that same week. Nintendo can’t be terribly happy about that.

Meanwhile, the 3DS launched in Europe last Friday, March 25, Over the weekend it sold 303k over all European territories and 113k in the UK alone. That UK number is short of the 185k the PSP sold in the UK on launch day in 2005, but higher than the 87,000 Nintendo DSi moved on its release.

While we don’t have sales numbers for North America and likely won’t until Monday (and the NPD won’t have its tally until April 14), Nintendo has said it had the biggest launch of any Nintendo handheld. I can’t seem to find launch numbers for previous Nintendo handhelds in North America, so….

Anyway, it’ll be interesting to see what happens with this and whether or not the quick decline in Japanese sales numbers becomes a worldwide trend.

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2 Comments on Nintendo 3DS Sales Numbers Update for April 1


On April 4, 2011 at 4:37 pm

The decline number of 3DS in Japan is because of Tsunami! Earthquakes! And nuclear factories! Why those factors aren’t pointed out in article??

Phil Owen

On April 4, 2011 at 4:52 pm

Because those things aren’t actually factors. The PSP was up 100% the week after the earthquake.