Nintendo of America President Gets Defensive about E3 Reactions

It seems Nintendo of America president Reggie Fils-Aime has taken offense to the attitude his customers adopt toward the company’s presentations. He believes that the gaming community can’t tell the difference between “a phenomenon and something that is ho-hum.”

In an interview with Kotaku, Fils-Aime said:

“One of the things that, on one hand, I love and, on the other hand, that troubles tremendously about not only our fanbase but the gaming community at large is that, whenever you show information, the perspective is: Thank you, but I want more. Thank you, but give me more.”

“I mean, it is insatiable. For years this community has been asking, where’s Pikmin? Where’s Pikmin? Where’s Pikmin?’ We give them Pikmin. And then they say: what else?

“For years this community has said: Damn it Reggie, when you launch, you better launch with a Mario game. So we launch with a Mario game, and they say, so, what’s more?

“I have heard people say, you know, you’ve got these fantastic franchises. Beyond what you’re doing in Smash Bros, isn’t there a way to leverage all these franchises? So we create Nintendo Land and they say: Ho-hum. Give me more. It’s an interesting challenge.”

People always want more; the masses are never satisfied. I can imagine Fils-Aime’s frustration and appreciate the window into his perspective. He went on:

“What’s the fan community reaction? Ho-hum, until it sells millions of copies. When we showed Wii Fit on stage… go back and read your blogs, what was the reaction? It’s a question of, as a gamer, is this for me and something I can get excited about? And Wii Fit did not get that reaction. And yet it sold 43 million copies around the world. It’s a phenomenon.

“And so I would argue that the gaming community is unable to differentiate between a phenomenon and something that is ho-hum.”

The whole, “You weren’t impressed, yet we sold fifty billion copies” smacks of emotional defensiveness, and that last shot against the gaming community at large painted the picture of a tortured artist claiming no one can recognize his genius. An unprofessional response, without a doubt, and an insult to the intelligence of his customers, but I can’t help but sympathize with him. How does one fill a bottomless pit?

via CVG

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2 Comments on Nintendo of America President Gets Defensive about E3 Reactions


On June 25, 2012 at 10:17 pm

Sure, sometimes gamers are impossible to please. But other times, they are right to not go nuts over everything. It’s not enough to just show a new Mario game. You need to show a new Mario that gives a reason to be excited. At this point, many gamers are jaded, and they have reason to be. Companies avoid doing something that would get people buzzing because they want to either be safe or shoot for such a wide audience that they make a game that is totally generic.


On June 26, 2012 at 8:11 am

This insight does explain a lot.
Maybe if Nintendo actually took a real chance with a solid, none-gimmicky idea, instead of pandering to fans’ cries of “Give me more!”, they might cut themselves some slack.
If a company builds up an image of itself as a sequel factory, one cannot be surprised when its customers start to take them up on it.