Nintendo teams with American Heart Association in Vital Partnership
Nintendo and the American Heart Association(AHA) made their healthy-heart relationship official today. It seems a recent poll found that the average American sits 8 hours a day. Many, the poll revealed, don’t spend their meager spare time exercising because “it’s no fun”. The AHA endorsed Nintendo products including Wii Fit Plus and Wii Sports Resort apparently with hopes of getting pulses racing and hearts pounding through much needed exercise. Although Wii Vitality wasn’t included in today’s announcement as expected, the sensor is a sure shot to get the AHA brand of approval.
“Nintendo has been helping people get up off the couch and get playing since the Wii system launched in 2006,” said Cammie Dunaway, Nintendo of America’s executive vice president of Sales & Marketing. “By joining forces with the American Heart Association, we further our commitment to bringing fun and accessible active-play video games to a broader audience.”
Along with endorsing exercise inducing video games, Nintendo and the AHA also launched their Active Play Now website. The site offers advice on the benefits of getting active, making better choices, and how to get started living a healthier active lifestyle.