Posted on August 3, 2007,

Nintendo World: The Search for a Wii

Going to New York on vacation is an exciting proposition. The sights and bustle of the city feel almost alien in nature to your normal life. Where buildings touch the sky, and trees are scarce, I happened upon something incredible. Nestled in a corner of Rockefeller Center, you will find the Nintendo World store.

nintendo world

You may not notice it at first glance. With the madness that comes with a day in New York, an unassuming glass building hardly peaks interest. The building is practically an aquarium, but as with most aquariums, it’s the inside that counts. If you listen closely, the sounds of excited children echo through the spinning doors, hinting as something unseen that somehow provides unrelenting joy. My mind raced as I recognized the magnitude of what I had discovered. Will I finally find it? Will my quest for a Nintendo Wii finally be complete? Surely here, at the center of New York, in one of the largest Nintendo stores in the world, they will have a Wii for sale. What that in mind, I eagerly jogged across incoming traffic, ignoring the angry honks of speeding cab drivers.

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Wow. The sounds of excited children and classic gaming soundtracks create a dim of chaos that’s hard to describe. Exhausted parents follow their kids around the store, nodding politely at their child’s joy of being able to play one of the random DS stations that are set up all over the store. Not a single wall is bare, as it seems Nintendo has crammed every single product they have ever created onto the first floor.

nintendo world 3

Mario, Luigi, Wario, Pikachu, and all the rest can be found attached to every knicknack imaginable. Stuffed animals line the walls, with rack after rack of various Nintendo-related clothing littering the aisles. Mario’s face is everywhere. Backpacks, coffee mugs, towels, hats, and all manner of cheap touristy merchandise. Suddenly, from the top floor, I hear the excited scream of a teenager who just bowled a strike. Looks like I am heading upstairs. Off I go, into my very own Nintendo-themed elevator.

nintendo world 4

Music from the Link series echoes through the speakers in the elevator, as freckle-faced kids line up against the glass doors, eagerly awaiting what adventures lie on the top floor. Perhaps Nintendo should stick to designing games and not elevators, as the trip up seems to take 4 times as long as the stairs would have. The wait is worthwhile, as I see the end of my quest in sight.

nintendo world 5

I have never seen so many Wiis in one place. There must be 25 demo kiosks, playing a variety of different titles. (I’m guessing they would have more, as I don’t think the Wii has 25 games available for it. Burn.) It’s surprising to me that they let so many people play the Wii in such close proximity. The kids are really going for broke, swinging the remote in crazy arcs, coming within inches of hitting innocent bystanders. Ducking the frantic motions of a parent playing baseball, I make my way over to the object of my quest, the Nintendo Wii sales desk.

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Hello, do you have any Wiis for sale?

*The cashier laughs* “No, I’m sorry.”

Really? There’s like 40 Wiis over on that shelf behind you.

“Those are just empty boxes, we ran out of our shipment last week.”

This is THE Nintendo store right? You don’t get shipments every week?

“Sometimes. Come back next Monday at 8am, you might be able to get one then.”

The quest, continues.

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8 Comments on Nintendo World: The Search for a Wii


On August 3, 2007 at 11:06 pm

Damn, that sucks. Just pay us a visit up here near Montreal, Canada. There are at least 3 stores within 5 minutes of my house with a minimum of 2 Wii’s each. :cool:


On August 4, 2007 at 12:07 am

My favorite part of the Nintendo Store is the display case showing the evolution of Nintendo products and all the different Game Boy advance styles.

Once, I asked an associate there about purchasing a Wii and he said that they get a shipment of about 50 every day and that people start lining up at 7 AM to grab one.


On August 4, 2007 at 1:45 am

Wow… I would have thought that under the assumption that it was “the” Nintendo store, they would have a Wii or two for sale. I think I could still pick one up here in Saskatchewan. I’m glad enough I got mine back in December by a fluke.

I kind of wish there was a Nintendo store closer to me… it sounds like a neat experience.


On August 4, 2007 at 10:45 am

In november, 1 year after it’s release, will the Wii still be un-foundable ? I wonder…. This is driving me crazy, I can’t find one anywhere….


On August 4, 2007 at 8:05 pm

It’s really not that hard to find a Wii if you’re willing to get up a little early on a Sunday. I grabbed a Sunday paper a few months ago at 8am, noticed that the local Toys R Us was going to be selling some, got to the store about 9am (an hour before they open) and was 9th in line to get one of the 42 they had in stock that day.

License to ill

On August 5, 2007 at 2:46 pm

I just traded my wii in to gamestop since it was nothing but a dust collector, 360 and PS3 have the best first and third party title coming out that I wanna play…


On August 7, 2007 at 10:18 pm

What thats weird. I thought they would have plenty by now. I bought mines in December. But had to make a 2 hour line. When I went to toysrus in time square today they had a huge stack of wii’s. Go over there. They should have some.


On August 9, 2007 at 6:55 am

in good old england, i went to a shop in january, preordered one, nd 1 week later i collected it :) theres loads 4 sale