Posted on June 13, 2008,

Nintendo’s Spin on the May NPDs: The Easiest Job in the Biz

I’ve gotta think that PR and marketing folks are as envious as can be of those who work at Nintendo. At the very least, when it comes to responding to the month’s NPD numbers, it’s the easy job there can be — there’s no need to spin the numbers to make things look good. The numbers speak for themselves and with the release of Wii Fit, Nintendo dominated both the hardware and software sides of the NPDs in May.

Mario Kart Wii and Wii Fit ended up number two and three on the best selling software for month of May in North America, which Nintendo’s Cammie Dunaway attributes to the Wii Wheel and Balance Board accessories’ attractiveness to both new and veteran gamers alike.

“The Wii Wheel and Wii Balance Board accessories make game play fun for new gamers while presenting new challenges for those who have been playing a long time,” said Dunaway. “The diversity of the seven Nintendo games represented in NPD’s top 10 for May demonstrates how Nintendo has something for everyone.”

More than 5.8 million copies of Wii Play have been sold to date, according to Nintendo. I wonder what percentage of those purchased weren’t entirely for the purpose of securing a second Wiimote — could it be anything less than 99%?

One fact I found particularly interesting was that, of the top 30 best-selling games in May, 19 of them were for Nintendo platforms. That means only 11 of the remaining titles were for Xbox 360, PlayStation 3, PlayStation 2, and PSP. (Without even having the numbers in my hands, I think it’s safe to assume none of the games were for the original Xbox.) Most of them can’t even begin to compare with GTA, but for there to be that many Wii and DS games selling well has got be playing a major role in future plans for developers and publishers.

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6 Comments on Nintendo’s Spin on the May NPDs: The Easiest Job in the Biz

Matt

On June 13, 2008 at 6:38 pm

Lmao! Great picture.

cuthar

On June 14, 2008 at 12:37 am

“Most of them can’t even begin to compare with GTA”

That’s your opinion, and you have a right to it, but I would take Smash/GH3/Kart etc over GTA any day. I know it’s hard for “serious” gamers to comprehend, but there are a damn lot of us who play video games who have no interest in shooting hookers or jacking cars. Yes, I know GTA is more than that, I’ve played them all. But the premise is the same on all of them, and for many of us out of our teens, living the fantasy of being a crime boss or a drug lord running around blowing up isn’t that appealing. I’m glad the game is doing well. Clearly it deserves to, but it’s pointless to make a comment like “Games I don’t like as much simply can’t compare to games I like more” because that’s essentially what you’re saying.

Chris

On June 14, 2008 at 1:22 am

You misunderstand what I meant. I’m saying, in terms of sales, the other dozen games for Nintendo platforms that were in the top 30 can’t compare with GTA. But while that might be the case, the fact that are so many games for Nintendo platforms in the top 30 means that developers and publishers might to contemplate making the Wii and DS their #1 priority.

cuthar

On June 14, 2008 at 7:03 am

“I’m saying, in terms of sales, the other dozen games for Nintendo platforms that were in the top 30 can’t compare with GTA.”

Really? Wii Fit has already sold something like 5 million. Kart about the same. They’ll probably both hit 10 million eventually. Guitar Hero 3 is at something like 10 million already. Wii Play about 13 million? I would say those all compare pretty favorably to GTA sales.

Evismang

On June 14, 2008 at 9:11 pm

So that’s 4 games vs GTA4? I’d say GTA4 is doing quite nicely and your argument that it shouldn’t be praised for the amount of sales it’s getting doesn’t have merit.

For May, the numbers are:
871k – Grand Theft Auto IV (360)
787k – Mario Kart (Wii)
688k – Wii Fit (Wii)
443k – Grand Theft Auto IV (PS3)
295k – Wii Play (Wii)
171k – Super Smash Bros. Brawl (Wii)
117k – Guitar Hero III (Wii)

So that’s 1.3m for GTA4? In a single month. That’s a single game alone almost matching the top 2 Wii games, which come in at 1.4m combined.

cuthar

On June 15, 2008 at 6:39 am

“your argument that it shouldn’t be praised for the amount of sales it’s getting doesn’t have merit.”

Who made this argument? I missed it in the original post and couldn’t find anyone making that argument in the comments?