Nintendo’s Spin on the May NPDs: The Easiest Job in the Biz
I’ve gotta think that PR and marketing folks are as envious as can be of those who work at Nintendo. At the very least, when it comes to responding to the month’s NPD numbers, it’s the easy job there can be — there’s no need to spin the numbers to make things look good. The numbers speak for themselves and with the release of Wii Fit, Nintendo dominated both the hardware and software sides of the NPDs in May.
Mario Kart Wii and Wii Fit ended up number two and three on the best selling software for month of May in North America, which Nintendo’s Cammie Dunaway attributes to the Wii Wheel and Balance Board accessories’ attractiveness to both new and veteran gamers alike.
“The Wii Wheel and Wii Balance Board accessories make game play fun for new gamers while presenting new challenges for those who have been playing a long time,” said Dunaway. “The diversity of the seven Nintendo games represented in NPD’s top 10 for May demonstrates how Nintendo has something for everyone.”
More than 5.8 million copies of Wii Play have been sold to date, according to Nintendo. I wonder what percentage of those purchased weren’t entirely for the purpose of securing a second Wiimote — could it be anything less than 99%?
One fact I found particularly interesting was that, of the top 30 best-selling games in May, 19 of them were for Nintendo platforms. That means only 11 of the remaining titles were for Xbox 360, PlayStation 3, PlayStation 2, and PSP. (Without even having the numbers in my hands, I think it’s safe to assume none of the games were for the original Xbox.) Most of them can’t even begin to compare with GTA, but for there to be that many Wii and DS games selling well has got be playing a major role in future plans for developers and publishers.