No PlayStation 3 Price Drop until Spring
Those of you hoping for a price drop on the PS3 at the Tokyo Game Show will just have to wait until Spring.
Sony Chief Executive Kaz Hirai uttered no mention of the price drop, but he did not deny that the price of the PS3 is absolutely important.
“I think about PS3 pricing every single day. It is that important a factor … But I am not planning any immediate pricing action now,” he said in an interview with Reuters.
This means that analysts such as Wedbush Morgan Securities’ Michael Pachter got it wrong when they predicted a price cut announcement at the TGS.
“I’m really not sure what they’re thinking,” Pachter said in a recent GameDaily.Biz article. “Hirai said no cut this year when asked the direct question, so I think the PS3 cut is unlikely until Spring. It now looks like the delay of Home and the lack of any killer games this year made them reconsider whether a price cut in 2007 would have much impact.”
But it turns out that his latter assessment of Sony’s move was right on.
“Going aggressive only on price without being able to back it up with content doesn’t make a whole lot of sense to me,” Hirai told the Financial Times. Hirai said that a PS3 price cut would be useless without software titles to back it up.
Kids, if you were expecting a PS3 from Santa, your chances haven’t improved.