Posted on September 22, 2007,

No PlayStation 3 Price Drop until Spring

playstation-3.jpgThose of you hoping for a price drop on the PS3 at the Tokyo Game Show will just have to wait until Spring.

Sony Chief Executive Kaz Hirai uttered no mention of the price drop, but he did not deny that the price of the PS3 is absolutely important.

“I think about PS3 pricing every single day. It is that important a factor … But I am not planning any immediate pricing action now,” he said in an interview with Reuters.

This means that analysts such as Wedbush Morgan Securities’ Michael Pachter got it wrong when they predicted a price cut announcement at the TGS.

“I’m really not sure what they’re thinking,” Pachter said in a recent GameDaily.Biz article. “Hirai said no cut this year when asked the direct question, so I think the PS3 cut is unlikely until Spring. It now looks like the delay of Home and the lack of any killer games this year made them reconsider whether a price cut in 2007 would have much impact.”

But it turns out that his latter assessment of Sony’s move was right on.

“Going aggressive only on price without being able to back it up with content doesn’t make a whole lot of sense to me,” Hirai told the Financial Times. Hirai said that a PS3 price cut would be useless without software titles to back it up.

Kids, if you were expecting a PS3 from Santa, your chances haven’t improved.

via GameDaily.biz

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

24 Comments on No PlayStation 3 Price Drop until Spring

Norbit

On September 22, 2007 at 5:35 am

“Going aggressive only on price without being able to back it up with content doesn’t make a whole lot of sense to me,”

Makes sense. Despite what some people think its actually already selling well worldwide (faster than the PS1 & PS2 did) so that will keep chugging along till the spring. Imo a price drop would be huge in spring around the release of LittleBigPlanet, Metal Gear Solid 4, Home, The Agency, Killzone 2 and mulitiplatform titles Resident Evil 5 and Grand Theft Auto 4.

Steve

On September 22, 2007 at 6:49 am

The real question is if Blu-Ray players were $200, would the PS3 have sold half as many?

Kelvin

On September 22, 2007 at 7:11 am

Steve to answer your question. If the Blu-ray players were that cheap it would have certainly meant that the PS3 was going to be as cheap or less than the Xbox 360. Its common sense don’t you think?

Norbit

On September 22, 2007 at 7:25 am

Steve said – “The real question is if Blu-Ray players were $200, would the PS3 have sold half as many?”

If you believe the HD-DVD group no one is buying it to use as a Bluray player and therefore it shouldn’t be counted as one so the price of BluRay players has no effect on its sales (according to them).

Kelvin is right though. If BluRay players were cheaper the PS3 would be as well. They are both pricy for the same reason.

used cisco

On September 22, 2007 at 8:25 am

To be fair, it wasn’t that long ago that Sony dropped the price of the 60gig to $499. Admittedly, this is more of a clearance than a price drop, but its still $100 less for the same hardware. Its seems odd that people are clamoring for another drop so soon.

As for the question of whether the PS3 would sell if BR players were $200. I think part of the reason the BR players are so expensive is to that they DON’T cut in the PS3 market just yet. The PS3 has a Cell processor and a pretty significant harddrive as well as wireless connectivity etc. This all drives up the cost of the PS3 and not the BR player, theres no good reason a BR player couldn’t be $200 while the PS3 is still $400, unless they are artificially inflated in price, which I believe they are.

SpiralGray

On September 22, 2007 at 8:59 am

They’ve already got people who won’t buy now until spring because of the Dualshock announcement. Cutting price now probably won’t get those people back in the purchasing line. Of course Microsoft denied rumors of a price cut up until the day it was official.

Peter

On September 22, 2007 at 11:05 am

There’s no reason for a price drop right now, the content is just not there yet. Once the big titles start hitting shelves only then can we expect a price drop…and thats a couple of months afterwards; Spring. It makes sense.

xboxlenny

On September 22, 2007 at 11:20 am

I agree, there is not alot good content compared to Xbox 360. Also a price drop is needed anytime, with the new dual shock controller, anyone would be foolish to buy one now.

Sony again shot them selfs in the foot. if you get a 80 gb you get software emulation, the ultimate sony ps3 would be the 60 GB with hardware ps2 chip and the dual shock controllers. but that wont happen. and “yes” before the fanboys complain, Xbox 360 has software emulation too.

Sony needs the games, price drop, dual shock controllers, then i may consider buying one, as for now the sony Delaystation 3 can sit on a shelf for someone else to buy.

Dan

On September 22, 2007 at 12:50 pm

Quote, Norbit said: “If you believe the HD-DVD group no one is buying it to use as a Bluray player and therefore it shouldn’t be counted as one so the price of BluRay players has no effect on its sales (according to them).”

From my research and from a bit of common sense, why on earth would you buy a Blu-Ray player when you could have a PS3 that does the same thing faster (More responsive) that also plays games at the same price? Seems like a no-brainer to me .

Personally, I’m waiting for the PS3 price to drop so I can have a Blu-Ray player to go with my HD-DVD X-Box 360. Sure, there really are no games out there now but those will come in time, the Blu-Ray movies are out there right now. If Blu-Ray players were half the cost of the PS3 I’m sure that that would almost ensure PS3 would lose the “console war” but it might just help them win the “format war”.

Right now, Sony is trying to win 2 different “wars” on 2 different fronts and unfortunately it seems they will lose them both. How disappointing, it’s beta-max all over again.

Norbit

On September 22, 2007 at 1:14 pm

Dan, I was being sarcastic. Of course people are buying the PS3 to use as a BluRay player. Its the cheapest and best one on the market in most regions. I was having a dig at the HD-DVD group (who don’t live in the real world) who seem to think that nobody is buying it for BluRay.

“If Blu-Ray players were half the cost of the PS3 I’m sure that that would almost ensure PS3 would lose the “console war” but it might just help them win the “format war”.”

That just makes no sense at all unless you are you under the impression that most people are buying the PS3 just for BluRay which makes even less sense.

“Right now, Sony is trying to win 2 different “wars” on 2 different fronts and unfortunately it seems they will lose them both.”

I would bet everything I have that by the end of 2009 BluRay will be by far the dominant HD format in hardware and media sales and that the PS3 will have outsold the 360.

Dan

On September 22, 2007 at 1:38 pm

Norbit, I don’t see how you can agree that the PS3 is the best and cheapest Blu-Ray player on the market and yet not understand that most people are buying the system for use as a Blu-Ray player.

With Blu-Ray being the only native 1080p format on the market and with the high end HDTVs supporting native 1080p input it only makes sense that, if you are going to shell out $3000 for a TV, you are going to want to watch your TV output it’s best format. And, seeing how the best Blu-Ray player on the market also plays games, might as well get the PS3.

All I see Sony doing right now is tapping into the market of people with bottomless pockets of cash who need to have the best of everything first. Unfortunately for Sony, the majority of us watch our wallets and 1080p alone just is not compelling enough for the cost involved.

As the X-Box keeps dropping it’s price and as HD-DVD keeps inking exclusive release deals Sony will lag farther and farther behind the market until the perception sets in that Sony is dead, at which point they will have no new buyers.

I can understand from a fan perspective wanting Sony to kick some butt and come out on top, but logically I cant see them accomplishing that with their current tactics of poor games, high prices, and nothing that’s significantly setting them apart from their competition.

Norbit

On September 22, 2007 at 2:58 pm

“Norbit, I don’t see how you can agree that the PS3 is the best and cheapest Blu-Ray player on the market and yet not understand that most people are buying the system for use as a Blu-Ray player.”

Because only about 300,000 of the far cheaper HD-DVD players have been sold worldwide, that’s why. It stands to reason that the amount of people buying PS3s to use as BluRay players wont be to dissimilar a number to that.

“logically I cant see them accomplishing that with their current tactics of poor games, high prices, and nothing that’s significantly setting them apart from their competition.”

Try looking at 2008. They have some of the biggest games made being released exclusively on the PS3. Metal Gear Solid 4, Final Fantasy 13 and Gran Turismo 5. Basically 2 games as big as Halo and 1 game that’s bigger. The 360 has nothing on that scale being released exclusively on it next year. Then of course you have Home, the PlayStation Eye, PSP linkup and free online play and in some regions the Playstation TV TiVo like system. Those things set them significantly apart from the 360.

I don’t think you appreciate that this is a console that is going to be supported for around 10 years. Predicting it to be a failure when it has only been on sale worldwide for 6 months is a bit dumb especially when none of its big games have been released but its still selling faster than its previous incarnations. At the moment there is very little reason for people to buy it yet even with a very high price over 5 million have. How can you not see what a great sign that is for the future when there is a reason to buy it?

The advantages the 360 has at the moment are price and games. Next year the games advantage will shift to the PS3 and the price advantage will be less relevant once the PS3 has a significant drop. Sure the 360 will probably drop as well but once the PS3 is cheap enough for the masses it wont matter what price the 360 is.

There are over 100m PS2 owners in the world who haven’t upgraded to a next gen console yet. If the 360 is the best option why haven’t they bought one yet? Its cheaper and it has lots of games so why has it only shifted 2m units worldwide this year? The answer is that a huge amount of those PS2 owners want PS3s and they will buy them when the price drops and the games they like come out. Maybe not next year or the year after, but they will buy one at some point.

dedalo

On September 22, 2007 at 11:24 pm

And while you two argue over who gets second and third place, the Wii continues to sell like crazy on every damn market (US/Asian/Europe/etc.)

What? Are you going to bash the Wii because it has no games? Isn’t that the same problem that the PS3 has? Hell, let’s be consistent shall we. We cannot defend the PS3 saying it will eventually get good games and then turn around and bash the Wii for having the very same problem.

Fact is, the 100 million user base aren’t made up of Sony/Playstation drones or fanboys. It’s silly to think that those people are sitting on their hands waiting for the PS3 to have yet another price drop or get decent games. Another fact is that if you ask people who work at EB games and Gamestops (I have), they will tell you that many PS2 users are giving up their consoles to exchange it for a discount to buy either a Wii or a Xbox 360. So there goes the theory that PS2 owners are all Sony fanbots. They are not. They will go where the games are at… and the games are with the Xbox 360… hell, based on software sales top ten lists even the Wii has popular games. PS3 games are waaay behind.

Thing is, the Wii and Xbox 360 keep selling each day. Thus making it more difficult for the PS3 to ever catch up. Those stories coming from Japan that mention the Wii slowing down mean nothing. Because as long as the Wii continues to sell even 25k units each week, that’s still an advantage that the PS3 cannot overcome easily. In order for the PS3 to actually gain an advantage, the Wii would have to STOP SELLING. And that ain’t happening baby. Not with the best games for this console coming out by the end of this year.

Brian

On September 23, 2007 at 5:25 am

Most people that bought the Ps2 were not Sony fans. they were casuals who saw a huge library of games and the system was under $200. Nintendo has true fans that follow them where ever. The PS2 and PS1 were just cheap with a ton of games. Unless Sony can follow that same business model, people wont care what games they have. I love Final Fantasy, but its not worth a system over $300 for me personally.Oh $300, with a humongous library of games, many of which are triple A behind it so I can get a good 2nd 3rd and 4th game.

Peter

On September 23, 2007 at 2:41 pm

The article is about a price drop, not about how PS3 is sizing up to Wii or XBox360.

A price drop now wouldnt make sense as there are no big titles out yet. When they do hit shelves Sony is going to sit back and watch the figures grow, once it stops growing theyre going to want to give it another boost; AKA price drop. That way they can keep up the profit. It’s not that hard to grasp the concept of money making.

They just made tons of sales on the first drop and no big-hit game was even out, imagine when they do it in Spring and a dozen of great games have launched.

Dan

On September 24, 2007 at 9:18 pm

http://www.msnbc.msn.com/id/20960122/

I’ll I have left to say about the lack of a PS3 price drop is this: If Blu-Ray players drop below the PS3 price, there is nothing that will make me buy a PS3

Heck, if the new Samsung dual format machine coming out in November is decent enough then sony can bite me.

Joey

On October 2, 2007 at 2:03 pm

By the time the PS3 drops its price, nobody will really care anymore. Sometime next year xbox will already be promoting its next generation product line that will leave the PS3 looking like a PS2.

Sony made a bad choice in pushing the price way way above the marketable sweet spot of $200. Nintendo beats both, as they kept the eye on the fans and the consumer demands good games, not hype and high prices.

Tyler

On January 27, 2008 at 1:17 pm

“And while you two argue over who gets second and third place, the Wii continues to sell like crazy on every damn market (US/Asian/Europe/etc.)”

The Wii is a novelty, that is all it is

Sean

On February 3, 2008 at 2:34 am

I reckon there will be a price drop for the PS3 when all the big games come out for 2008- Killzone 2, Resistance 2 etc. If they through in a price drop then this is going to be huge! The Halo 3 event will probably be short-lived.

Matt

On March 2, 2008 at 4:08 pm

I was looking at the EB games newsletter and what did I see? Xbox360 BluRay Player – 50 dollars. It connects up with the 360 and plays Bluray and for only 50 dollars more. I think the strategy that Microsoft took was very smart. Lower cost system, but people who want the bluray player can buy it quite cheaply. Now, don’t get me wrong, I love Sony’s systems, far more than the 360, but what Microsoft did imo seems like the much smarter thing to do.

Amadeus

On March 31, 2008 at 6:42 am

No price drop until Spring?!?! Oh yea, well maybe I just won’t buy one altogether! ….jk I’m a sucker for capitalism GIMME GIMME GIMME! *drools*

dans a fool

On August 20, 2008 at 4:47 pm

lol dan… hd-dvd drowned and ps3 monthly sales exceed xbox! how stupid do u feel now? :evil:

turing

On August 20, 2008 at 4:50 pm

yeah i gotta say: ur a fool dan

Serio

On August 20, 2008 at 5:28 pm

Dan, you do know that it’s a bad thing for a new console to only sell 20% more than it’s competitor, right? Yearly, the 360 still outsells the PS3, while the PS3 numbers keep jumping up and down(3 months in ’07 had under 100,000 PS3′s sold), the 360′s sales stay at a steady 200,000.