Nordic Games Acquires THQ Trademark

Nordic Games, the company that purchased Darksiders and MX vs. ATV during the THQ auction, has now acquired the THQ trademark as well.

Nordic General Manager Klemens Kruezer revealed the news at E3, reports Polygon. The deal was negotiated separately from the bankruptcy auctions that took place last year, and will apparently result in Nordic publishing games under the THQ name. It definitely led to a Facebook post that left fans confused. Kruezer explained that his team now has control of the THQ Facebook page, and that the post was legitimate.

Kruezer also explained why the company went to the trouble of acquiring the name, saying,

“It was kind of surprise to some industry veterans and players that we were the winner of the auction of the THQ titles. The challenging fact is nobody has ever heard about Nordic Games before [the THQ auction]. There were so many articles with the headlines ‘Who the fuck is Nordic Games?’ We said, okay they were right.

“We have seen an uplift in the name of Nordic Games, and what we have also done is we have made a second deal with THQ where we bought the THQ trademark.”

Nordic hasn’t announced much since they acquired the THQ IPs last year, but Kruezer said that they would have more announcements when the team was ready, and that they would have more to discuss at GamesCom in August.


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1 Comment on Nordic Games Acquires THQ Trademark

R.J.

On June 16, 2014 at 1:15 am

As someone with a law degree who has focused on intellectual property, I find this rather interesting. The THQ label obviously still has value in association with the various game that the company published, but confusion among customers is actually THE primary issue where trademarks are concerned. I’ll be curious to see how Nordic uses the trademark since it is obviously a separate company from THQ, and yet it has gained recent prominence because of its acquisition of THQ’s previous properties.