Notch’s 0x10c Will Likely Be Subscription-Based

Mojang co-founder and creator of Minecraft Markus “Notch” Persson has been working away at his space-faring game 0x10c, and in a recent interview with PC Gamer, he revealed his thoughts on his next game’s business model.

While nothing has been set in stone, Notch believes he’ll be going the subscription route. He said:

“It’s still not clear how we’re going to monetize the game – but the rough idea I have right now is to have an MMOish part called the multiverse. It’ll probably be monthly subscription because of the cost of running all the [spaceships’ emulated] CPUs on the server. The idea is that one subscription gives you one generator. If a CPU in the game costs us this much money to emulate then it has to consume an equal proportion of the wattage from the generator. So several people could play on one ship with one generator if they wanted. I think that’d be the most fun, but I know a lot of people just want to pilot their own ship. That part of the game kind of grew stronger after we played the Artemis Ship Simulator.”

When asked if he had any concerns about employing a subscription model when the industry is moving to free-to-play, Notch said:

“We might change the model if the players want some kind of free-to-play system, as they call it. Not that it is really free – because the expected revenue for a free-to-play game is higher than from the paying customers.”

The obvious alternative is microtransactions, and Notch explained that he doesn’t object to that business model as long as what you purchase doesn’t affect gameplay, yet concluded by adding, “But we’re going to have to monetize it somehow.”

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2 Comments on Notch’s 0x10c Will Likely Be Subscription-Based


On December 3, 2012 at 3:12 pm

I’m still a believer that people will pay for a game. Yet it actually has to deliver VALUE. The majority of the games that were MMO’s and failed didn’t fail because of the sub model. They failed because they put out an inferior product.

Notch seems to be trying to validate that hypothesis.


On December 3, 2012 at 9:23 pm

I would add something, but Kevin already said it

Actually, I do have something to add: I think a subscription based model would work better for a game like 0x10c, because how would you implement microtransactions in a game where the player can customise so much of their own experience (judging by what we know of the game AT THIS POINT) (This is a sincere question BTW)?