Now GameStop Wants To Be Like Best Buy, Offers New Rewards Card

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GameStop has decided your Edge card could be more useful. So they’re powering it up by changing the name to PowerUp Rewards and instituting a rewards point system. The system is tiered; you can get a points card for free, or you can get a points card with all of the familiar Edge bonuses for the same price an Edge card currently goes for. The complete rundown after the break.

All cardholders will receive 10 points per dollar spent on new purchases and 20 points per dollar spent on used items and earned on trade-ins. They’ll get a point bonus on their birthdays. They’ll get contest entries, one for unpaid cardholders and two for paid cardholders. And you’ll keep getting the GameStop newsletter with the coupon at the bottom.

Folks who shell out $14.99 for the card get 10% off used purchases, a 10% bonus on trade-ins, a 10% point bonus on all purchases, a year of Game Informer and a one-time buy-two-get-one-free coupon.

Now, the rewards. Strangely, the rewards are not limited, at least for the moment, to GameStop things. You could earn GameStop gift cards, restaurant gift cards, movie theater gift cards, iTunes gift cards, PSN, Xbox Live or Wii cards, Netflix subscriptions, in-game exclusives and “more.”

As for those contests, here’s what you could win: “One-of-a-kind trips, NASCAR experiences, life-size statues* and more.” Also, you could be a beta tester for a week. (Unless you get paid for it, I don’t get how this qualifies as a “reward.”)

Since the thing’s in beta right now, we don’t know how many points it takes to earn something, though presumably folks who enroll in the program have that information.

My analysis? GameStop has been watching Best Buy try to infringe on its territory, and GameStop decided to strike back with its own version of the Best Buy Reward Zone Card. And I am totally fine with that, because I will take any opportunity I can to get a little more out of my purchases. They just need to roll this out quickly. And, hopefully, this new system will work out better for us than the Lost finale did last night.

*Statues? Actual heavy-as-sin statues? Who thought that was even remotely a good idea? What’s the over/under on how long it will take for a free statue to crush some drunk idiot?

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