NPD: US Spent $15.39 Billion on Gaming in 2013
After two years of declines, the gaming industry went back on the upswing in 2013, according to market research firm NPD Group, with more than $15.39 billion spent on hardware and software in the US.
The results are published in NPD’s new report, Games Market Dynamics: US. Of particular note in the research: US gamers spent $7.22 billion on digital content in 2013, including full games, add-ons, subscriptions, mobile and social. That was significantly more than the total spend on new physical content, which topped $6.34 billion.
“Growth in digitally distributed content is vital to overall industry health,” NPD analyst Liam Callahan said in a statement. “Since this is such a topic of high interest to the industry, we recently conducted additional in-depth research into consumer behavior with regard to digital content acquisition, and found that 36 percent of the US population ages 13 and older was playing games acquired digitally, with incidence highest among teens and young adults. Interestingly, however, there is no particular point after age 25 where incidence declines significantly.”
It appears 2013 will go down as the year that gaming finally went digital.
NPD notes that the total $15.39 billion spend was up 1% compared to 2012, the first year gaming has seen growth since 2010.
“The bottom line is that the overall games market is growing,” said Callahan. “NPD reported declines in content and hardware spending in both 2011 and 2012, so the growth in 2013 is a positive indicator for future market growth as we enter the first full year with all three new consoles on the market.”