Nvidia Shield is $349, Public Pre-Orders Start May 20

Nvidia’s Project Shield has a shorter name, a pre-order date, and – most importantly – an official price.

With the “Project” modifier officially gone, the Nvidia Shield Android gaming handheld will cost $349, and public pre-orders start on May 20. Anyone who opted to be kept in the loop by Nvidia email has the chance to pre-order a Shield today. More details are available via Nvidia’s official blog post.

Everything about the Shield that’s been known since CES 2013 and PAX East is unchanged, save for one detail. The GeForce game streaming feature, which allows Shield users to stream PC games from a GeForce-equipped PC over a wireless network to the handheld, is launching as a beta program — so no official, final release. The rest – Tegra 4 SoC, five-inch 720p display, stock Android (Jelly Bean), and I/O – is seemingly unchanged.

Nvidia also confirmed five new Android games/ports that will drop alongside the Shield: Double Fine’s Broken Age and Costume QuestFlyhunter: Origins from Steel Wool Games, Skiing Fred (Dedalord Games), and Chuck’s Challenge (Niffler).

The one aspect of the Shield that gives me pause? The price…I’m not sure how I feel about it quite yet. On the one hand, it’s in the same price range ($300-$400) as many current (and presumably future) Tegra-based Android tablets, Google’s Nexus 7 being the inexpensive, handicapped exception. The Acer Iconia Tab A210, Microsoft Surface, and several Asus Transformer tablets all have an MSRP of $350 or more, and they’re all running on older silicon. SoC choice aside, the Shield is less expensive than the two most important ten-inch Android tablets right now: The Nexus 10 and the Asus TF700T.

On the other hand, we aren’t talking about just another Android tablet. The Shield will be competing with other handhelds on the market, both of which (3DS, PS Vita) are less expensive, have been around for longer, and exist in more established gaming ecosystems (even if many of us are tearing our hair out at the lack of choice in the 3DS eShop). While I expect to see some fantastic games on the Shield, assuming more developers bite, $349 is a lot to pay for hardware that doesn’t have any killer software yet.

I was really hoping for a “2″ at the beginning of the Shield MSRP. $249 was a bit of a pipe dream, but I thought $299 was the sweet spot. It’s “only” $50, but that gap keeps the Shield above the high-end 3G Vita model — consoles can live and die by only $50. The I/O (HDMI, USB, Bluetooth, microSD), none of which is expensive, proprietary nonsense, does soften the blow a bit.

Leave your thoughts on the price in the comments. Do you think the Shield is too expensive? Or is $349 a proper price for the robust Android handheld?

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4 Comments on Nvidia Shield is $349, Public Pre-Orders Start May 20


On May 14, 2013 at 1:51 pm

A question that I have, to my knowledge nothing (aside from the Tegra 4) is mentioned in terms of hardware that allows the shield to stream a game from your computer. And since it will be using android instead of a nvidia-operation system, it makes me think that *any* device that has the tegra 4 may technically be able to do the streaming as well. Although that could never be true, right?

There will be other devices with the tegra 4, if nvidia has one killer change in the tegra 4 planned for the shield, they could at least mention it.


On May 14, 2013 at 2:31 pm

With the huge performance gain from Intel Iris integrated graphics we’ll see on cheap next gen laptops and ultrabooks, I can’t see Shield selling well.


On May 14, 2013 at 5:17 pm

Marketing and looks aside… You could set it up with OnLive, its ‘universal’ controller, any Android Tablet, and 3Mb+ Wi-Fi or just kill it off with 4G. And there you go… Batman: Arkham City on the go, no need of high end PC on your side. Greately relying on connectivity… yes… but… someday… someday.


On May 16, 2013 at 7:07 am

If only this thing played Skyrim.