Oculus Rift Could Take “Years” to Find Its “Angry Birds”

It may take years for the Oculus Rift to and its own must-have experience.

That, at least, is what Oculus VR’s president Jason Rubin expressed in a recent posting to his private Twitter account.

“I believe VR’s #AngryBirds is going to take a few years to find,” he Tweeted. “But there’s plenty of fun (and success) to be had along the way.”

Rubin’s words come in the light of recent efforts by Oculus VR to help further establish its VR headset as a wider reaching and more competitive platform for gaming. Recent moves include the purchase of the design firm Carbon which, in the past, has guided projects such as the creation of the Xbox 360 controller. The company has also been pursuing new partners in manufacturing to help produce the Oculus Rift en masse, something it hasn’t been able to do itself.

These sorts of moves could suggest to some that the company is gearing up to be a more immediate contender in the hardware market. That being the case, Rubin’s statement could give the impression that the company is expecting less of a sprint and more of a distance run to the finish line.

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1 Comment on Oculus Rift Could Take “Years” to Find Its “Angry Birds”


On June 29, 2014 at 6:35 pm

It might take years for it’s killer app to emerge, but you won’t know it. There will be hits before then.