Online Games Outsell Those Offline Two to One
People want to play video games with other people, and not have to drive across town to do it. The multiplayer part of games has become, for better for worse, essential to developers if they want sales.
Games with an online component outsell games without an online component by 100%, according to a recent study by Electronic Entertainment Research and Design. This isn’t to say, of course, that there won’t be single player games out there that will defy this statistic and make the bestseller charts, but what’s proven is that gamers like the competition.
A recent article in ars technica used Gears of War as a driving example of this, citing statistics that show the game not only pushing up the sales of the Xbox 360, but also driving up the number of online subscription sales for Xbox Live. Not only that, but the makers of GOW are still generating revenue from the “for-pay” map packs.
It seems that really successful games have been able to have both an amazing single player experience but also offer feisty multiplayer action as well. Take Half-Life 2 for example, with the gravity gun making for some extremely frantic gameplay against others. Even if the novelty wears off, there’s still an entire sub-culture which surrounds the user generated maps and content using Valve’s engine.
It will be interesting to see if there will be conflicts in the future arising from publisher concerns about not having any multiplayer content and the developers not wanting any. Of course, I don’t really see why multiplayer would be a problem for developers; then again, I’m not a developer.
via ars technica