Origin Will Collect Your Data and You Can’t Stop It
Electronic Arts just can’t stop coming up with ways to turn me off to using Origin.
According to a story from VG247 via the forums over at The Escapist, it appears that Origin is going to gather up your information and use it for data mining and marketing. It’ll also take information about your software, system, peripherals and so on. EA also reserves the right to “transmit” this data, as well as store it, which leaves the door open for it to sell it to third-parties for advertising.
Don’t worry though, there’s one surefire way to stop this data collection — don’t install Origin or use the app. That’s EA’s solution according to the end-user agreement. You get no other opt-out options if you don’t want your personal information used for marketing and probably sold to other advertising companies. EA doesn’t say explicitly that it will be taking information from all Origin users, but it reserves the right to do it.
Here’s the clause in the end user agreement:
2. Consent to Collection and Use of Data.
You agree that EA may collect, use, store and transmit technical and related information that identifies your computer (including the Internet Protocol Address), operating system, Application usage (including but not limited to successful installation and/or removal), software, software usage and peripheral hardware, that may be gathered periodically to facilitate the provision of software updates, dynamically served content, product support and other services to you, including online services. EA may also use this information combined with personal information for marketing purposes and to improve our products and services. We may also share that data with our third party service providers in a form that does not personally identify you. IF YOU DO NOT WANT EA TO COLLECT, USE, STORE, TRANSMIT OR DISPLAY THE DATA DESCRIBED IN THIS SECTION, PLEASE DO NOT INSTALL OR USE THE APPLICATION.
As VG247 diplomatically points out, other services collect user data in this way and not all of them allow you to opt out of that data collection, so it’s on you to determine whether you want to allow EA to market to you or not with its access to our computer. That said, EA has confirmed that at least one big game will require an Origin account to play: including Battlefield 3. So if you want to play that, you have to surrender your PC information to EA.