Overkill Denounces Sexist Payday Video

The release of a controversial video involving Overkill Software and the Payday franchise has prompted the CEO of Starbreeze to denounce any affiliation.

CEO Bo Andersson explained that the video’s sexist tone is not representative of Overkill or the company’s values. Speaking with GamesIndustry International, he said:

“The YouTube piece that was spread today was an external pitch made to us (amongst many) almost nine months ago. It was related to the potential Payday movie and not game. We did not design it or distribute it. Part was shot in our office but then cut externally. We felt it did not portray our values as a company in any way after seeing the final cut. Therefore it was rejected some 9 months ago. Unfortunately it ended up on the internet as part of someone’s CV (outside of our company).

“We have never as a company depicted women this way nor shall we in the future.”

Follow this link to watch the video in question, which depicts two Top Model Sweden contestants on a tour of the Overkill Studio.

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4 Comments on Overkill Denounces Sexist Payday Video


On March 26, 2013 at 4:47 pm

What was the offensive part? The comment about cupcakes? People are teying way to hard to get offended these days.


On March 26, 2013 at 5:39 pm

Agreed, it’s all become pretty blase. The irony is that there are some women who get away with saying the most unbelievably prejudiced, uninformed rubbish about men, yet still feel entitled to cry foul when the shoe’s on the other foot. The worst part is that this type of smug, self-indulgence, selective form of seeking offense means that genuine discrimination is ignored because people can’t separate the real examples from the nonsense.

Overkill shouldn’t even have risen to it, they can’t win in a situation like this. People with chips on their shoulders are determined to keep them there no matter what you do to try to appease them.


On March 26, 2013 at 6:52 pm

I am not an expert, nor am I part of any group that might be made to feel marginalized by that video, but honestly that didn’t seem that bad to me. At all. Can some one please explain how exactly that was sexist?

I’m not baiting anyone, I’m just genuinely confused.


On March 27, 2013 at 6:06 am

Frankly i had just watch the video,and i was a bit ….tired : ) ,so i didn’t understood a word except the “F” word,
but my first thought was that this girl were pornstar, and finally it remember me the way the system used to use Butt , boobs and chicks to sell pretty much everything.
But it’s just me.