Pachter: SWTOR Could Now Attract Up to 50M Monthly Active Users
According to Wedbush Securities analyst Michael Pachter, SWTOR’s move to a free-to-play business model will result in tremendous — and perhaps even unprecedented — success for the MMORPG. Pachter believes the game can reach a core audience of 10M to 50M active users.
In an investors note, Pachter wrote:
“We believe the free-to-play option and lower retail price will combine to significantly increase the number of Star Wars players by the end of the year as the two largest barriers to entry for potential Star Wars gamers (apart from an appreciation for the franchise and PC gaming) have been significantly reduced or eliminated.”
It doesn’t take a market analyst to tell you that more people will play a game if they don’t have to pay for it, but fortunately, Pachter backed this up with some estimated numbers, saying that SWTOR now has the potential to “attract at least 10 million MAUs indefinitely, with upside to perhaps 50 million,” and that, “we believe that contribution from the model shift could be significant for years to come.”
50 million active players? I think 10 million is a lofty goal, but 50? What do you think?
via GI International