Paradox Boss: “I See No Reasonable Explanation” Why Studios Still Use DRM
If you’re a CEO, you need to cover your back. And the people who ask — the board — know nothing about games. They’re there because they’re some investment company or something, and they ask, ‘So what are you doing to protect our game from pirates?’ And then they can reply, ‘We’re buying this solution from Sony.’
If you take something like Sony’s DRM, SecuROM – it’s a waste of money. It will keep you protected for three days, it will create a lot of technical support, and it will not increase sales. And I know this for a fact, because we tried it eight years ago, and it never worked for us. Two major reasons: it costs money and it makes you lose money, and the other is that it’s so inconvenient to customers.
Now, I see no reasonable explanation for why people keep on adding it. Especially the kind where you have to be online all the time, like Ubisoft. I think that’s, to me that’s 2003.
Not only does he have a positive message, he also talks some trash about a competing company. I love it! We need more people like Wester in our industry.
We’ll send an email to Ubisoft to ask them if they have a return volley. No, we won’t really do that. We just aren’t cool enough to pull something like that. Or at least I’m not. I really shouldn’t disparage my co-workers like that.