Paradox is so Digital, They “Don’t Really Need Retailers Anymore”

Paradox CEO Fredrik Wester recently told PC Gamer that his company — who have produced recent hits like Magicka and Mount and Blade — is just about entirely supported by digital sales at this point.

This year we’re close to ninety percent of our revenue being digital. Retail sales are like a bonus for us now. We don’t really need retailers any more and that is a release because retailers have not been good for the industry. They’ve not been good for the creative part of the industry, for finding new cool games.

Read the rest of his comments at PC Gamer.

What’s funny about this to me is that I don’t think I realized there were people who buy Paradox games at retail. I don’t think I even know anybody who does that, and it wouldn’t surprise me to learn that nobody I know knows anybody who does that. But I guess that’s why retail only makes up ten percent of sales for them.

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2 Comments on Paradox is so Digital, They “Don’t Really Need Retailers Anymore”

Garyn Dakari

On July 7, 2011 at 12:40 am

I have boxed copies of both M&B, and Warband.

Phil Owen

On July 7, 2011 at 1:24 am

Nice to meet you!