People Are Spending $1 Billion on PC Upgrades for Battlefield 3

I recently built a new PC to play, among other things, Battlefield 3. That was $800 right there. It was money well spent, I’d say, but we’ll know for sure next week when we’re playing BF3 for real.

I’m not the only one who spent a good bit of change on PC upgrades this year, and a lot of folks are doing that expressly for Battlefield 3, apparently. So says analyst Ted Pollak:

Modern Warfare 3 and Battlefield 3 will help sales of Xbox 360s and PS3s. More importantly, and rarely covered by the press, Battlefield 3 is driving upwards of a billion dollars in PC builds and upgrades this year alone. No other title since Crytek’s Crysis had such an anticipatory impact on PC hardware sales.

That’s absolutely killer and not surprising given that a $1,000 investment in video cards is required if you wanna play on max settings. Everybody’s gotta get ready for this beast, amirite?

via IGN

Follow Phil on Twitter: @philrowen

Join the Conversation   

* required field

By submitting a comment here you grant GameFront a perpetual license to reproduce your words and name/web site in attribution. Inappropriate or irrelevant comments will be removed at an admin's discretion.

9 Comments on People Are Spending $1 Billion on PC Upgrades for Battlefield 3


On October 17, 2011 at 2:39 pm

This was expected, I’m really not surprised after all its the consoles that have been hurting the industry more then people would like to admit.

A stagnate video game industry hurts everyone, that’s why its so important these gaming company’s should be investing a lot more into there pc platforms instead of the console.

Design for pc, and port to console.

JosephPS3 Dead State

On October 17, 2011 at 4:06 pm

Lets see what you got.

I’m waiting to be blown away. I have the cash and will upgrade once I see a strong compelling reason to upgrade my PC and switch. But so far all I see are modestly better graphics. Not strong enough of a reason to spend at least $600 in upgrades (at least for me personally). Yeah the graphics are better but its not vastly better than what consoles provide. And release the game without major glitches and don’t do a RAGE.


On October 17, 2011 at 4:17 pm

$1 billion in PC upgraded just for that game huh? So where did you get that number from? No reference at all in your article or IGN’s. It’s nice to throw big numbers around like that but when you have nothing to back it up I have to assume you pulled the number out of your ***

Garyn Dakari

On October 17, 2011 at 5:50 pm

@Joseph: Yeah, same here. My current card can run all modern games somewhere between medium and high, so I’m all set for another year or so.

@Brandon: I’m wondering the same thing. I was actually wondering that just when I saw the title, because how can you tell how much people are spending on upgrades, and more importantly, how can you tell why they’re buying them?


On October 17, 2011 at 8:40 pm

I have a 4890 which has ran everything maxed so far. However, since it isn’t a 5 or 6 series, it lacks DX11 support. That’s the main reason why I’m getting a 5-series. That, and to make sure BF3 runs nice.

It would be ideal to have two I guess, but I’ll wait and see how the one handles things. Last time I did crossfire was with two 3870′s I think, and the performance wasn’t as good as I was expecting.

Brandon J. Clark

On October 17, 2011 at 9:01 pm

Don’t buy a 5-series! Get at least a 6870 or higher and you’ll be happy you did. The new instruction set and reduced energy usage is MUCH worth it.


On October 17, 2011 at 10:01 pm

I was under the impression that the performance of the 6 series wasn’t worth the added cost compared to the 5 series.

A high end 5 series can be had for about $150.

Ron Whitaker

On October 18, 2011 at 5:19 am

It’s not a hard and fast number Brandon. It’s an analyst’s prediction, just like it says in the article.


On October 21, 2011 at 7:38 am

Its a good prediction, I’d say a lot of people are upgrading but not just for BF3.
Don’t forget Skyrim is in the horizon as well Saints Row 3 or MW3 I’m sure a good chunk of the upgrades are thinking of some of these games too even possibly some early 2012 titles.

I know a bunch of people who recently jumped on the GFX upgrade wagon just for RAGE.

I’m mostly waiting to upgrade around Christmas for Skyrim specifically but I’ll most likely end up picking BF3 and MW3 a bit later so I’m wanting a beefy upgrade no less than 450$ probably even hitting the 600$ mark to be ready for the next few years of gaming.