PETA Convinces SEGA to Pull Ad for Samba de Amigo
PETA is really happy with SEGA. So happy they even sent them a little “Thank You” card along with little monkey-shaped vegan chocolates. What did SEGA do to receive such a gift? They pulled ads for the Wii version of Samba de Amigo after PETA asked them to do so. The ad (shown above) featured a chimpanzee running around a family’s house waving a pair of maracas. Most people might see that and just chuckle, because monkeys are naturally the funniest creatures on Earth. Not PETA however; they saw a poor little monkey with a dark past and an even darker future, which they shared with the video game publisher:
We explained how involuntary chimpanzee “actors” are taken away from their mothers when they are just a year or so old and forced to perform confusing and repetitious tricks. We also explained some of the horrible methods that chimpanzee “trainers” use, such as electric shocks with shock collars and prods, isolation, beatings with sawed-off pool cues and slapjacks, and food deprivation. Then, at the ripe old age of just 8, the chimpanzees reach puberty and their showbiz careers are over—and they end up being dumped at dismal roadside zoos or sold to laboratories for experimentation.
Leave it to PETA to take all the fun out of our monkey-related entertainment. For their part, SEGA pulled the ads quickly; which shouldn’t have been too painful since they were released over five months ago. They also promised to leave any apes out of future ads. Meanwhile, the rest of us are going have to live with the fact that movies like Dunston Checks In and MXP: Most Xtreme Primate have been ruined forever.