Peter Moore: “I Don’t Think There’s Any Doubt” Battlefield 3 Stole Share from Modern Warfare 3

The ultimate goal for Battlefield 3, according to EA, was to steal market share from Call of Duty. With Modern Warfare 3 posting another record release, outselling black Ops’ launch by a not-insignificant margin, it seems like that attempt failed. Or not, if you believe Peter Moore, EA’s COO (speaking to IndustryGamers).

I think when the dust fully settles, maybe when we’re looking at this at the end of our fiscal year [on March 31], we’ll do an analysis and I think we will have taken share. I don’t think there’s any doubt about that, unless everything BF3 sells is just incremental.

OK, OK, I guess the matter isn’t fully settled. We’ll just have to wait and see how lifetime sales are going in a couple months.

No, wait, we need to make a declaration right now. Call of Duty wins! There.

Follow Phil on Twitter: @philrowen

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4 Comments on Peter Moore: “I Don’t Think There’s Any Doubt” Battlefield 3 Stole Share from Modern Warfare 3


On December 8, 2011 at 8:33 am

I don’t think anyone on my friends list was playing it past the beta, maybe one or two, but I think they ended up getting other games to play


On December 8, 2011 at 11:17 am

Seems like a lot of people bought BF3. Maybe they also bought MW3? There had to be some market share taken though it couldn’t have been too significant considering how well MW3 is selling.


On December 8, 2011 at 11:26 am

I bought both. I like bf3 more than cod, but my pc wont run it smooth enough. I ended up buying MW3 for the xbox 360. Going to upgrade my GFX card in a few months.

I get more immersed in BF3, and I get alot more aggravated in MW3. They both have good gameplay, although the spawning sucks in MW3, definitely not an improvement over black ops at all.


On December 24, 2011 at 8:35 pm

I see both as equalbut for different gamers.

If you are in to the whole vehicle thing than go with BF3. Also if you like a more open multiplayer than get BF3.

On the other hand, MW3 has a lot more to offer in terms or storyline and campaign, they’ve made 3 games on one team (like Assassin’s Creed)this being centered around total war for Soap and Price. although there is a repetitive theme in MW… you’re always saving the US
MW1: nukes for the E. Coast
MW2: All out war on the US from Russia
MW3: WW3

I cant see an advantage over one another that isn’t balanced by another one but I do see that the over-used phrase for BF3 is “Go Above and Beyond the Call”

Interpret as you wish