Peter Moore: “I Don’t Think There’s Any Doubt” Battlefield 3 Stole Share from Modern Warfare 3
The ultimate goal for Battlefield 3, according to EA, was to steal market share from Call of Duty. With Modern Warfare 3 posting another record release, outselling black Ops’ launch by a not-insignificant margin, it seems like that attempt failed. Or not, if you believe Peter Moore, EA’s COO (speaking to IndustryGamers).
I think when the dust fully settles, maybe when we’re looking at this at the end of our fiscal year [on March 31], we’ll do an analysis and I think we will have taken share. I don’t think there’s any doubt about that, unless everything BF3 sells is just incremental.
OK, OK, I guess the matter isn’t fully settled. We’ll just have to wait and see how lifetime sales are going in a couple months.
No, wait, we need to make a declaration right now. Call of Duty wins! There.
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