Peter Moore: It’s Totally Cool If Battlefield 3 Doesn’t Outsell Call of Duty
Battlefield 3 vs. Modern Warfare 3 is gearing up to be the year’s biggest gaming rivalry, but EA COO Peter Moore isn’t quite thinking about it that way. He thinks it’s a rivalry that will last for YEARS.
If you look at last year, you might argue that Call of Duty took maybe 90 percent of the market share. We think we can knock that down to 70 percent this year. We don’t have to outsell Call of Duty to have a very successful year. This is a long-term strategy to be a major player, if not ultimately a dominant player in this industry. But it starts this year.
Interesting. It makes one wonder what they’ve got int he pipeline for next year. Maybe something from a bunch of former Call of Duty Developers over at Respawn?