Peter Moore: Time for Change at EA Sports
Hate Electronic Arts and, in particular, EA Sports? Peter Moore is hoping you might give them a second chance as he plans on changing things to cater to more sports fans than EA Sports already has more access to and also making games easier to play without dumbing them down. That’s not a pledge to higher quality, but it does sound like EA Sports is going to at least be changing things rather than releasing nothing more than a roster update year after years, as the haters would claim.
“We’ve got to bring more people in. We’ve got to grow the sports business…you know, the interface on our games is just too complicated for those folks and we have to change that, and we’re doing a lot of work to do that without dumbing down the games,” he told Next Gen.
“There are a lot of people who know it very well and have never played a videogame. Our biggest challenge right now is getting those people – sports fans – to start wanting to experience an interactive sports experience.”
I think it’s actually an interesting concept. I’d love to play Madden against friends of mine who enjoy football but are intimidated by the concept of playing a game with a 360 or PS3 controller.
“What we’ve got to do to grow the market is bring in the football fans, that own high def TVs, that love football, and yet don’t enjoy our games because they see them as too hard. Now the strategy we have here is to maintain our core consumer, but we’ve also got to go out and captivate the masses.
“You do that by having easier menus, more intuitive gameplay. People are intimidated by the controller. They walk past the TV and if you say ‘hey, do you want to play’, they say ‘No, I just don’t want to make a fool of myself’.
“There are too many buttons and triggers and d-pads. We’ve got to break a lot of that down.”
I’ve got no clue how they accomplish that without simply focusing on the Wii, but I’m very interested.
Anyone have any ideas?