PlatinumGames Wants to Be the Standard Bearer for Japanese Games

I just read a statement from PlatinumGames’ president and CEO Tatsuya Minami that sort of made my heart skip a beat. I actually felt less angry about life for a minute. Then I remembered that Platinum are the ones responsible for Bayonetta and some of that encouragement disappeared. Anyway, Minami’s statement, which he made on the Platinum blog, is pretty intriguing; he bashes the Japanese games industry and then says Platinum is gonna be better than everyone else in that country. Here’s the key part:

I believe that games exist to offer fresh surprises to those who play them. As members of the games business, we have always pursued the creation of the new, and we take pride in doing our part to support our industry.

However, the current games business is struggling. The “fresh surprises” I mention are becoming few and far between, especially in our home of Japan. Not so long ago, Japan lead the world’s games business, and it was not a stretch to call games a uniquely Japanese specialty; however, now it appears that Japanese games companies have lost their vigor.

Series grow ever-longer; original titles are on the decline. Games with new at their core are disappearing. Japanese games that garner worldwide acclaim are slipping away.

This state of affairs deeply saddens us.

It’s unusual for the head of a development studio to say something like that. Platinum, too, has a Japanese publisher (Sega) for its games, so, like, yeah… I like that they’re calling out the endless stream of sequels, though. I’m not sure I’ve ever heard a developer do that.

So here’s what they’re going to do about this sad state of affairs.

When we turn this mirror on ourselves, I feel it is fair to say that PlatinumGames is currently one of the very few healthy Japanese games companies. I also came to realize that we must now consider our work in creating games to be that of a mandate.

“The Japanese Standard Bearer in Global Competition”. At PlatinumGames, we strive to be the face of Japanese game studios on the worldwide stage. We want our contributions to not only be towards the games industry as a whole, but also be contributions towards our homeland of Japan. That is the principle that will guide our company into the future.

They’re certainly throwing down the gauntlet for themselves. I just worry that they have the idea that they were on the right track with Bayonetta and on the wrong track with Vanquish. The main mind behind Vanquish, Shinji Mikami, no long with the studio, after all.

We won’t forget this declaration, Minami. That doesn’t mean your games can’t suck; you just have to put forth the effort you say you’re going to. I am looking forward to Anarchy Reigns a little more now, though.

S–t, I guess should play Infinite Space.

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7 Comments on PlatinumGames Wants to Be the Standard Bearer for Japanese Games


On April 2, 2011 at 7:42 am

Whats with all the hate towards Bayonetta. The game was recieved well by critics and fans. I thought it was a pretty good game.


On April 2, 2011 at 10:26 am

In just the few years of its young existence, Platinum Games has already risen to become one of my favorite game developers out there. Every console game they’ve made so far puts a fresh and interesting spin on a genre that’s either been saturated by “more of the same” or just simply is devoid of fresh ideas. They’re already the face of Japanese gaming in my eyes due to their consistency and quality.


On April 2, 2011 at 1:14 pm

obviously this guy is one of those people that if someone hates something he has to to be cool


On April 2, 2011 at 2:00 pm

I remember the time when I got my hands on Bayonetta, I stopped playing it 40 minutes later with disappointment in ever playing it :( . for me the game was terrible, and since some people might have liked it then i would call it a vodka title, some times you just have to have a taste for it or its bad.


On April 2, 2011 at 11:48 pm

why the hell do people hate Bayonetta, they’re fps players simple as that they love their mundane repeating of shooting eneimes and then being killed over and oever again. They fear the change and want to destroy because they are afraid, you fps gamers you ruin the gaming industry with your fear of variety


On April 3, 2011 at 1:01 am

To Wastelander

just because someone doesn’t like the game doesn’t mean they only play fps games, I actually haven’t played any first person shooters in a long while.

For me the story was horrible, gameply was too hack and slash dribble, I had no feelings for the main character I couldn’t care less for what the main objective was.

And finally like I was saying its a vodka title, I also didn’t like any of the god of war games so who knows, It definitely has nothing to do with fps games.

I would LOVE more games like Tales of Vesperia how ever.


On April 3, 2011 at 11:45 am

Huge tits and flashy graphics don’t make a good game. Filthy weaboos.