Sony’s PlayStation 4 Will Sell At $60 Loss During Launch
The PlayStation 4 will sell at a loss in the launch window, but it’s an easy gulf for Sony to overcome.
Eurogamer is reporting that Sony will take a $60 loss on every $399 PS4 sold. During an interview at Sony’s headquarters in Japan, Sony Senior Vice President Masayasu Ito denied the claim, but “only because the company expects a typical user to buy a console with,” a PlayStation Plus subscription, along with at least one PS4 game.
A $60 loss is incredibly easy to overcome, at least compared to previous consoles, so it stands to reason that a PS Plus subscription and a game or two will put Sony in the black on every PS4 sold. Other Sony executives have chimed in on the profitability issue in the past; last month, Sony Computer Entertainment CEO Andrew House said “[Sony] will not generate anything like the losses we did for the PlayStation 3,” while CFO Masaru Kato told Bloomberg that development costs would be “much, much smaller.”
Big-budget PlayStation 4 games will cost $60, per usual, and the cost of a 12 month PS Plus subscription is $50 (or $18 for three months). Based on those numbers, it’s easy to see why Sony isn’t sweating the rumored $60 hardware loss figure — everyone is going to buy at least one PS4 game, and a PS Plus sub is required for online play.