Razer CEO Thinks The PC Industry Has “Stopped Innovating And Taking Risks”
Kotaku has an interesting post about their one on one with Razer CEO Min-Liang Tan during CES. On hand to test out Razer’s upcoming gaming tablet, still nicknamed project Fiona, Tan had unkind words for his competitors in the industry:
The PC giants have stopped innovating and we’ve been left carrying a very small flag. I’m sick and tired of it. I wish they would do something about it. I wish we could do something together. Even as these companies continue to shy away from what we do I have their CEO’s coming up to me and saying, “Man you guys have got some balls.” We were just given 50 million dollars for research and development, so we’re clearly not alone in our fight to bring innovation to this industry. People want to see us succeed. PC gamers are passionate. That’s why they either love us or hate us. I mean, when was the last time a company was as passionate as us in this industry?! We don’t say PC gaming is not dead simply because we’ve unveiled a handful of new products. We say PC gaming is not dead because as long as we’re around, we’ll keep it alive any way we can. This is what we’re passionate about. This is what we do.
Interesting. And you know what else is interesting? Speaking of taking risks, Razer thinks you’ll pay close to a thousand dollars for a gaming tablet. You know, the device most of us think of as an optional peripheral to our PC system? The device none of us would expect to use as our primary computer? Yeah, they think you’ll pay more for it than you would for a gaming PC you build yourself on the cheap. Talk about balls!
Anyway, what do you think? Is he right? Is the PC industry too risk averse? Or have they simply decided that trash talk and hugely overprices peripherals aren’t what the PC market demands?