Posted on July 25, 2007,

Realistic Suggestions to Fix E3

e3_logo.jpgDoes E3 really have to move away from Los Angeles? Crunch Arcade’s Peter Suciu doesn’t think so. In fact, there are a number of ideas which he suggests which really make sense.

For instance, instituting a dress code for attendees of E3. It’s sure to spawn groans from gamers, but that could do wonders for pushing the attitude of the conference to a more serious tone. It doesn’t have to be about dress shoes and a tie, but it shouldn’t be about shorts and sandals. As much as we’d like it to be, E3 isn’t a vacation.

And I couldn’t agree more with the Best in Show being reworked, especially making sure to exclude having the same game being given the award multiple years in a row. That’s not Best in Show, that’s Best in Last Year’s Show.

These ideas aren’t hard to implement and the organizers should pay attention. It’s obvious that the measures taken at this year’s E3 were too drastic, and to everyone’s detriment.

We’ll have to see what evolves in the next six months.

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2 Comments on Realistic Suggestions to Fix E3

Shawn Sines

On July 25, 2007 at 2:14 pm

Well I can speak as someone who was there the last few years. The sandals and shorts seen a lot this year were lifesaving. I began with professional attire but after having to walk 2 miles in the California sun that was overruled the second day. Its not gamers at the event.. so why would they groan? Its a business and media summit. Were the whole thing to go back to one location that was connected by Air Conditioning and hallways I’d happily go back to the Business Casual attire I usually adopt for the event. I’m not sure I see his point on that one.

Professionalism like that is an outward indicator. Its’ not indicative of the professionalism of the folks attending or conducting business. This isn’t an accounting software convention.

E3 is not a vacation, you’re right. It is work.. lots of long hours for three straight days. Changing our clothes doesn’t make that less stressful or grueling and frankly it doesn’t impact the worlds outside view of the event because they generally don’t care. I didn’t hear one person comment on the dress of attendees from a business or media perspective. We all slog through the events and kinda wave as we pass.

As for his “Best of Show” comments – some games rate it two years in a row – if its unpublished at showtime why not have it be a candidate… and as far as I recall there is no official “Best of Show” awarded by the ESA or E3.. that is all media hype trying to score headlines and give opinions on the most impressive content they saw during the event.

The failure or success of E3 does not hinge on these issues.. it hinges on getting the information to the media and conducting business in a suitable environment.


On July 25, 2007 at 4:25 pm

Dress code should have nothing to do with it, you’re reporting on games, not meeting some important client. This isn’t the 80′s anymore, people in sandals and shorts now make the big decissions too.