Redbox is Going Game

redbox

In three cities, anyway. If you live in Austin, Reno or Wilmington, NC (WILMINGTON? ARE YOU KIDDING ME? Redbox, suck my — er, I’ve been told not to continue that thought.), you can rent games from your neighborhood gas station Redbox for $2 a night, which can be a value depending on which game you game you rent from it.

Not like you have a lot of options right now, though, as the Austin kiosks with games in their bellies average a mere three titles per. The rest of the data as reported by Home Media Magazine conflicts with itself. Hit the jump for confusion.

In a survey of kiosks in Austin, Eric Wold, analyst with Merriman Curhan Ford in New York, found an average of 2.8 video game titles and 3 video game SKUs per kiosk the latter representing the number of game platforms offered for a single title.

Wold was surprised the quantity and percentage of titles offered didn’t reflect market penetration of game consoles, with only 28% of Redbox kiosks renting Wii games, despite the fact the Nintendo platform has the has the highest U.S. penetration, with 28.8 million units. Conversely 39% of kiosks held Sony PlayStation 3 titles, while domestic market penetration for the PS3 console is 12.5 million units, according to Wold.

OK, so that’s saying all three consoles are usually represented in each kiosk, and yet only 39% of the kiosks hold PS3 games and only 29% of them have Wii games. Even though these kiosks have all three consoles. Get it? Obviously, since 29+39+33=101, that means that 39% of the games in all the kiosks surveyed were PS3 games, 29% were Wii and 33% were 360. Anyway, that’s fun.

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1 Comment on Redbox is Going Game

Earnest

On July 1, 2010 at 1:10 pm

You’re assuming that the consoles represented in the kiosks are all current generation home consoles, but I’d be willing to bet the PS2 and some handheld games are available in the Redbox machines. PS2 still has a huge market penetration and those rentals would appeal to a value-minded consumer.