Reggie Fils-Aime Talks About Nintendo's Holiday Plans

Nintendo has been sitting at the top of the console heap for quite awhile now, what with the Wii and DS selling almost as fast as they can get them on store shelves. But does that mean Nintendo’s going to be content to just sit back on their laurels? Of course not. In a recent interview with the LA Times, Nintendo of America president, Reggie Fils-Aime, discussed the company’s plans for the upcoming holiday season and how they intend to keep shoppers stocked up on Nintendo products through Christmas.

For starters, the company has ramped up production of the Wii over the past year by 33% (from 1.6 million units a month to 2.4 million). Sadly, that doesn’t mean stores will be overflowing with consoles this winter. You’ll still have to work a bit to find one for yourself, and Reggie has a few tips for you:

Look at retailer circulars. Go to their websites. We’re flowing products into stores on a very regular basis. Once you see it on the shelf, you ought to buy it. While we’re bringing 50% higher level of supply into the market this holiday, we don’t know if the demand will be even higher than that.

Despite their efforts to increase production of the Wii itself, WiiFit is still in even shorter supply. The reasons for this are explained by Fils-Aime:

At this point, only about 3 in 10 stores will have Wii Fit in stock. We are dramatically increasing shipments of Wii Fit. We’ve sold somewhere around 3 million units. The demand has been so brisk that it has been difficult to catch up. The other challenge is that we’re seeing demand from a whole new market. Of the people who stood in line in New York [at Nintendo's World Store], 60% were working women. This is a demo that arguably has never bought a video game, and they’re buying it for themselves.

The main message here: finding the big Nintendo products is going to be a bit easier this year, but not by much. If you’re looking for a Wii or WiiFit to give that special someone this holiday season, you better get cracking right now. Or yesterday, if you can somehow manage that.

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