Report: 40% of F2P Players Are Payers; Guys Buy More Than Girls
According to a report published by NPD Group, 40% of free-to-play gamers spend real money on the F2P game they play. The study also revealed that males are more likely to make purchases, but females are more likely to play F2P games. Make all the shopping jokes you want, but the numbers speak for themselves.
The report went on to say that most transactions occur within a gamer’s first month of playing, and that 84% of gamers stick with a F2P game after their initial playthrough. Men aged between 13 and 34 are the most likely to abandon an F2P game, while women are the most likely to keep playing.
The survey data was compiled from 6,416 respondents aged “two and older” — two? Maybe that was meant to be “12,” because I don’t know many two-year-olds who are using their mommy’s credit card.