Report: AMD, Nvidia Spending Millions on Game Exclusives

The GPU wars have long been a heated, back and forth affair between Nvidia and AMD, but we’ve never seen anything like this.

According to reports, Nvidia and AMD are throwing unprecedented amounts of money around to secure exclusives as the next generation of gaming comes to PC and consoles.

The watchful eyes of NeoGaf direct us to two reports from hardware site FudZilla. Citing multiple anonymous sources, FudZilla says that AMD spent “between $5 million and $8 million” to become an exclusive partner with Electronic Arts and DICE on Battlefield 4. The deal includes a Battlefield 4 bundle with AMD’s impressive looking new Hawaii R9 and R7 cards, EA agreeing to use AMD hardware for all Battlfield 4 showcases, and DICE agreeing to use AMD’s new API, Mantle, in an update for Battlefield 4 that’s due out in December.

Not to be outdone, Nvidia has spent roughly $5 million in a deal to secure exclusives with Ubisoft, FudZilla reports. Again citing multiple anonymous industry sources, FudZilla says the Nvidia/Ubisoft deal involves two games: Assassin’s Creed 4: Black Flag, and Watchdogs. No specifics on the deal were provided, but knowing Nvidia, it will involve the incorporation of PhysX effects in both games, co-branding, as well as hardware/game bundles.

Competition is always good for consumers, and we’ve all benefited from Nvidia and AMD going at it over the years and keeping GPU prices down. But I’m not so sure this latest multi-million-dollar battle is a good thing.

With Nvidia’s PhysX and now AMD’s Mantle, it seems like we’ll have to increasingly make choices based on exclusive game features, getting something in one game but completely missing out in another. In a way, it’s like PC gamers will be forced to make console-like buying decisions, purchasing a GPU not simply based on specs and pricing, but also based on exclusive game features.

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5 Comments on Report: AMD, Nvidia Spending Millions on Game Exclusives


On October 2, 2013 at 1:54 pm

Mantle is open source.
DO your homework


On October 2, 2013 at 2:05 pm

I don’t exactly understand. Has NVIDIA and AMD bought exclusive rights to certain games which will make their hardware play those games better? Because in all honesty, a gaming rig you build yourself, be it either based to work with NVIDIA or AMD, will be able to play these new games on the highest settings either way. So if your latest NVIDIA gpu plays the same game as an AMD gpu but has to work 15% harder to play the game while neither gpu’s are using 1/2 of the power they have, it really won’t matter in the end.

Although I promote the competition, with prices for GPUs we see now I can’t imagine seeing the prices if just one company was the only way to achieve a certain level of graphic performance.


On October 2, 2013 at 5:12 pm

@Huntsman06 have you never played a game with PhysX enabled? AMD cannot play on accelerated PhysX because the GPU cannot use it, it is used by whatever CPU you are using and in turn the performance is lousy in comparison. TressFX on the other hand which AMD will be using much more has the same affect on NVIDIA graphics except with TressFX, NVIDIA GPUs can still process it, of course not as good as AMD does it seems.

@the article writer: the Mantle APU is said to be available to any developer who wishes to use it and NVIDIA is free to incorporate in their games if they choose to. It seems unlikely but this is the case.


On October 2, 2013 at 10:20 pm

We need some standardization, but it’s not going to happen. At this point I’s love a third option, or a melding of the two. One can only take so much of the drama of competition before needing a break and enjoying the myriad benefits of cooperation.


On October 3, 2013 at 9:03 am

this is so retarted to make a game exclusive to a video card.. but seriously when a game is maxed out, having a videocard exclusive to a game wont change a probly not even eye noticable, just a dumb excuse to try to force BF4 players to buy an AMD if they have to change gpu, i alwase been with GeForce and never had any problem, while AMD users do have problems regulary outdated drivers. they say higher performance lower prices, but that hide some things. would take a fool to not notice, and this world is full of fools.