Report: AMD, Nvidia Spending Millions on Game Exclusives
According to reports, Nvidia and AMD are throwing unprecedented amounts of money around to secure exclusives as the next generation of gaming comes to PC and consoles.
The watchful eyes of NeoGaf direct us to two reports from hardware site FudZilla. Citing multiple anonymous sources, FudZilla says that AMD spent “between $5 million and $8 million” to become an exclusive partner with Electronic Arts and DICE on Battlefield 4. The deal includes a Battlefield 4 bundle with AMD’s impressive looking new Hawaii R9 and R7 cards, EA agreeing to use AMD hardware for all Battlfield 4 showcases, and DICE agreeing to use AMD’s new API, Mantle, in an update for Battlefield 4 that’s due out in December.
Not to be outdone, Nvidia has spent roughly $5 million in a deal to secure exclusives with Ubisoft, FudZilla reports. Again citing multiple anonymous industry sources, FudZilla says the Nvidia/Ubisoft deal involves two games: Assassin’s Creed 4: Black Flag, and Watchdogs. No specifics on the deal were provided, but knowing Nvidia, it will involve the incorporation of PhysX effects in both games, co-branding, as well as hardware/game bundles.
Competition is always good for consumers, and we’ve all benefited from Nvidia and AMD going at it over the years and keeping GPU prices down. But I’m not so sure this latest multi-million-dollar battle is a good thing.
With Nvidia’s PhysX and now AMD’s Mantle, it seems like we’ll have to increasingly make choices based on exclusive game features, getting something in one game but completely missing out in another. In a way, it’s like PC gamers will be forced to make console-like buying decisions, purchasing a GPU not simply based on specs and pricing, but also based on exclusive game features.