Report: Gaming a Big Deal in the United States
Did you know that Americans love video games? Sure, you probably knew that. Did you know it was $25.29 billion worth of love in 2009? Eh, that may have been more surprising. Did you know that 183-and-a-half million people played video games in 2009? Maybe gaming is less niche than we thought. Everybody’s doing it, Mr. President!
More statistical data after the jump, yo.
A new report from Newzoo gets into some gritty details regarding our gaming habits, from how much money we’ve spent to what we’re spending it on, and it’s fascinating stuff. Currently 54% of that $25.3 billion spent in the US was used to purchase retail copies of games, consoles and accessories, and the rest was spent on used games and consoles, subscriptions fees and digital purchases.
But what I found interesting was the breakdown between platforms. Consoles took 60% of everything, and PC gaming was next with 16%. Contrast that with Germany, where PC gaming takes a whopping 36% of the market. Also note that “game portals,” which include things like Farmville, make up 11% of market revenue. This seems small, considering Farmville creator Zynga claims more than 100 million unique users of its properties; that means devs are still working on how to really get their revenue streams going on those types of games.
Also, it bears repeating that this report says there are 183.5 million gamers in the US. I guess maybe games really are ruining everything.