Research Co. Forecasts PS3 Price Cut This Year
iSuppli analyst Pamela Tufegdzic is predicting that 2008 will be the year that the PS3 turns it around.
“2008 will be a turning year for the PS3,” said iSuppli analyst Pamela Tufegdzic. “Sony is offering a better forthcoming software pipeline with blockbuster titles like “Gran Turismo 5″, which will boost PS3 sales this year.”
Currently Sony loses money on each console sold. However, Sony has done some financial maneuvering which will boost production efficiency and cut component costs in the second half of the fiscal year. Based on this, analysts are predicting a price drop.
“We anticipate Sony will have another price slash on the PS3 this year, and come Christmas, consumers who originally bought the Wii will likely purchase the PS3,” Tufegdzic said.
“The battle over consoles ultimately boils down to price.”